Director, Dacor and Builder Marketing

Samsung Electronics Perú; Plano (TX); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance (after 12 months)

Paid Time Off

Student Loan Program (after 12 months)

Wellness Incentives

Job summary

Samsung Electronics America in Plano, TX seeks a seasoned marketing leader to drive brand and channel marketing for Samsung and Dacor, developing go-to-market strategies, overseeing digital and showroom programs, and accelerating awareness and lead generation globally.

With 12+ years in luxury product marketing and strong data-driven insights, you will manage agencies, shape branding guidelines, and align multi-functional teams to sustain growth and market leadership.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 12+ years of directly related experience required, 10+ with Master’s degree.
• Luxury products industry experience required.
• Highly data-driven with ability to use insights to frame recommendations.
• Exemplary project management skills with ability to juggle multiple priorities.
• Global or multinational exposure.
• Must be able to write/read/analyze/interpret industry materials.

Responsibilities

• Lead the development and execution of the brands Go to Market strategy.
• Responsible for digital, brand and channel marketing and showroom leadership.
• Manage brand strategy and aggressive plans for awareness growth.
• Marketing lead for Samsung B2B focusing on channel messaging, digital and lead generation.
• Lead Intercept Marketing initiatives for new sell-out platforms.
• Drive brand strategy with KPIs in partnership with senior leadership.
• Develop social media and online digital marketing strategy.
• Ensure website content integrity and CRM engagement features.
• Define current/future brand pillars and product philosophies.
• Strengthen brand guidelines across all go-to-market activities.
• Align goals across matrix to reduce redundancies and increase efficiencies.
• Lead cross-functional teams on innovation opportunities from insights/data.
• Define consumer journey and winning messaging across touchpoints.
• Direct Dacor’s social platforms to grow brand equity and following.
• Educate sales, design community, and trade teams globally on brand/products.
• Identify skills to upskill Marketing teams to stay ahead of competition.
• Manage agencies, vendors, and SOW execution.
• Oversee marketing programs for product introductions and business development.
• Manage product branding, promotion, and advertising programs.
• Approve advertising and PR materials in support of sales leadership.
• Collaborate to set revenue and profit goals.
• Create and manage annual Marketing department budget.
• Resolve complex operational and organizational problems.

Skills

Brand marketing leadership

Data-driven insights

Project management

Cross-functional collaboration

Global/multinational exposure

Team leadership

Communication excellence

Education

Bachelor's degree in Business/Marketing or related field

Job description

Position Summary

This role is not eligible for immigration sponsorship Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

• Leads the development and execution of the brands Go to Market strategy.


• Responsible for all digital, brand and channel marketing as well as leadership for all Dacor branded showrooms and trade marketing efforts.


• Manage brand strategy and build & execute aggressive plans & campaigns for awareness growth.


• Marketing lead for Samsung B2B business focusing on channel messaging & creative, digital and lead generation initiatives.


• Samsung Appliance lead for Intercept Marketing initiatives to develop new sell out platforms.


• In partnership with senior leadership, drive the creation and execution of the brands strategy, gaining alignment with key stakeholders and setting up KPIs to consistently track progress


• Develop social media /online digital marketing strategy


• Ensure the integrity and functionality of company’s website content and engagement functionality on websites, drive site traffic and enhance customer lead data in CRM.


• Define and articulate current and future brand pillars, product architecture and philosophies and content buckets / areas of focus and differentiation


• Continually develop and strengthen brand guidelines across all areas of go-to-market planning to set sales regions up for success


• Understand pain points of sales regions.


• Build and align goals across all levels of the matrix to ensure reduction of redundancies, spend and increase efficiencies globally


• Lead cross-functional teams to ensure innovation sufficiency determining white space opportunities by category and better innovation solutions based on findings from consumer insights, data and analytics, social listening and external best practices


• Partner with cross-functional teams to define the consumer journey and create winning consumer messaging strategies across all touch points to drive relevance and love for the brand and gain insights and buy in from industry influencers


• Direct the management of Dacor’s social platforms to enhance brand equity, building a strong and engaged following of consumers, dealer base and influencer community that translates into brand love and sales; focus on mobile first, social first and video first mindset


• Build strategic program consistent with consumer and builder strategies to educate sales team, design community, and trade community around the world on our brand and our products


• Identify key skills and experiences to up skill and educate Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders


• Manage agencies providers, consultants, freelancers and other suppliers including contract negotiation and execution of SOW


• Responsible for the marketing programs to support product introductions and business development


• Manages product marketing, promotion, and advertising programs and materials for specific customer market channels.


• Manages and develops product branding and product promotional initiatives.


• Approves advertising, promotional materials, public relations forums, press releases, and product information in support of sales leadership for industry events, product announcements, and product promotions.


• Collaborate cross functionally to set revenue and profit goals.


• Creates and manages annual budget for the Marketing department.


• Directs the resolution of complex operational and organizational problems.

Skills and Qualifications

• Bachelor's Degree in Business, Marketing, or related field


• 12+ years of directly related experience required, 10+ with Master’s degree


• Luxury products industry experience required


• Highly data-driven with strong ability to use insights to frame recommendations and results into concise and actionable reports


• Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment


• Global or multinational exposure


• Prior experience managing and developing Marketing staff required.


• Must be able to write, read, analyze, interpret, present, and explain industry related product and development materials.

#LI-KWR1 Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits

Regular full-time employees (salaried or hourly) have access to benefits including:

• Medical


• Dental


• Vision


• Life Insurance


• 401(k)


• Employee Purchase Program


• Tuition Assistance (after 12 months)


• Paid Time Off


• Student Loan Program (after 12 months)


• Wellness Incentives

and many more.

In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

To discover more, please visit our official newsroom at (https://news.samsung.com/global/).