Sr. Brand Manager, Corporate Marketing – Plano, TX

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Electronics America is seeking a senior UX/Marketing Lead to shape cross‑product experiences and scalable lifestyle scenarios across Campaigns, App, S.com, Retail, and CRM. You will ideate, test, and implement new connected experiences with a user‑first approach, collaborating with Global CX, SmartThings, and product teams to deliver impactful campaigns and notable brand associations.

You will develop ideas that engage consumers, leverage data analytics, and drive innovation in IoT and

Qualifications

• Bachelor’s or Master’s degree in a related field with several years of UX/marketing experience.
• Proven ability to create wireframes and UI concepts.
• Strong brand marketing fundamentals across consumer and shopper contexts.

Responsibilities

• Lead ideation, development, and launch of connected experiences across multiple touchpoints.
• Collaborate with cross-functional teams to align product, marketing, and retail strategies.
• Leverage consumer research and data analytics to guide decisions and optimize campaigns.

Skills

UX/UI/Interaction Design

Brand marketing fundamentals

Creative mindset

IoT / connectivity

Design tools (Sketch, Figma, Adobe XD)

Adobe Creative Suite

Communication & collaboration

Project management

Consumer insights & data analytics

Education

Bachelor's Degree with 8+ years total experience or Master's Degree with 6+ years

Tools

Sketch

Figma

Adobe XD

Illustrator

Photoshop

Job description

Position Summary

This role is not eligible for immigration sponsorship. Headquartered in Plano, TX, Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting‑edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

Role & Responsibilities

Reporting into the Marketing Director, this position will play a pivotal role in shaping the Samsung cross‑product experience for our diverse range of customers across product categories and touchpoints.

Your primary focus will be on understanding the intersection points of our product portfolio and coming up with different creative lifestyle scenarios to ensure a seamless and engaging user experience across touchpoints (Marketing campaigns, App, S.com, Retail, CRM) for our customers by ideating, testing, and implementing new lifestyle‑based scenarios.

• Support the Marketing director as the CX lead in the team in collaboration with Global CX team to develop the vision and execute marketing activities to promote AI Living experience by identifying emerging trends in connectivity, AI, and user experience to ensure the organization remains at the forefront of innovation.
• Collaborate with Global Brand and CX team on building Samsung brand association for AI Living among US consumers with impactful campaigns that are rooted in consumer insight and historical performance learnings.
• Work closely with SmartThings, product development, marketing, and design teams across all lines of businesses to ensure a unified approach to connected experiences. Foster collaboration across internal and external stakeholders to drive integration and innovation.
• Lead the ideation, development, and launch of new connected experiences that enhance user engagement and satisfaction. Oversee the end‑to‑end product lifecycle, from concept to market launch, ensuring alignment with consumer needs and business objectives.
• Develop solutions that are executed in digital and live locations, such as in retail.
• Champion a user‑first approach in all projects, leveraging insights from consumer research and data analytics to inform decision‑making. Ensure that connected experiences are intuitive, accessible, and deliver value across diverse user segments.
• Position Samsung as a leader in connected experiences by delivering differentiated solutions that set industry standards.
• Collaborate with external partners and ecosystems to expand Samsung’s reach and influence in the connected space.
• Partner with events and retail teams to ensure retail displays, internal showrooms, event booths, and event activations are properly supported to showcase Samsung connectivity features.

Skills and Qualifications

• Bachelor's Degree with 8+ years total experience or Master’s Degree with 6+ years of experience
• Demonstrated UX/UI/Interaction Design experience (e.g. ability to create wireframes)
• Strong brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc).
• Creative mindset and track record of developing new ideas that engage and delight the consumer and shopper
• Understanding of IoT, connectivity technologies, and user experience design principles.
• Eye for good design, not just aesthetics but usability
• Strong understanding of UX/UI principles, specializing in user‑centered design
• Keen interest in lifestyle trends and smart home technology
• Basic proficiency in design and prototyping tools (e.g. Sketch, Figma, Adobe XD)
• Adobe Creative Suite (Specifically Illustrator, Photoshop)
• Strong empathy for consumers & what interests them in their everyday lives
• Fluent in all aspects of brand strategy and end‑to‑end customer experience.
• Successfully led or helped execute major campaigns from conception to launch to optimization, analyzing results and providing insightful campaign analytics.
• Proven ability to manage multiple stakeholder interests and coordinate cross‑functional teams towards task completion.
• Strong communication and collaboration skills

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• and many more

In addition, regular full‑time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

Company Culture & Diversity

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations

If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855‑557‑3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Policy & Legal

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

Global Reach & Leadership

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

To discover more, please visit our official newsroom at (https://news.samsung.com/global/).