Sr Manager, B2C Communications

Samsung Electronics America; New York (NY); On-site; USD 170,000 - 190,000; Full time

Job summary

Samsung Electronics America is seeking a Sr. Manager of Communications to lead the NASB team in elevating the visibility of Samsung Services for consumers, advertisers and partners.

You will shape messaging, drive brand credibility, and coordinate cross-functional PR initiatives across a global portfolio. The role requires 10+ years in PR/communications, strong executive presence, and proven ability to influence leadership.

Qualifications

• 10+ years of experience in PR/communications
• Agency experience is preferred
• Proven track record in developing and executing PR strategies
• Deep knowledge of consumer, tech and business media
• Executive presence with ability to influence leadership
• Experience presenting strategy plans and recap decks
• Proficiency in deck creation and design
• Experience with risk mitigation and corporate reputation management

Responsibilities

• Direct all strategic B2C initiatives to increase brand awareness for Samsung Services
• Set annual KPIs and track progress for YoY growth
• Monitor press coverage and industry news related to Samsung Services
• Plan and lead cross-team PR strategy meetings and updates
• Draft executive notes, press announcements, blog posts and quotes
• Refresh press pitches, media lists and briefing materials
• Coordinate approvals with stakeholders and third parties
• Maintain a central database of press assets
• Oversee brand-consistent communications across social, emails, and internal channels
• Manage product sampling logistics and press activation
• Collaborate with marketing on product messaging and talking points
• Develop rich media kits with press images and videos
• Build relationships with reporters across business, consumer and tech press
• Maintain editorial calendar across teams
• Identify speaking opportunities for senior leadership
• Coach leadership on communication effectiveness
• Develop crisis communications and risk plans
• Partner with HR on internal comms strategies
• Manage multiple external PR agencies
• Lead weekly status calls and share updates
• Oversee vendor contracts with legal and operations
• Contribute to MarComm reports
• Work with analytics to craft narratives from metrics

Skills

PR strategy

Executive presence

Media relations

Writing skills

Leadership

Education

Bachelor's degree in Communications

Tools

PowerPoint

Press monitoring tools

Job description

Position Summary Samsung Ads puts the power of the world’s #1 Smart TV and mobile device brand to work for businesses of all shapes and sizes. With unrivaled reach across hundreds of millions of smart devices, Samsung Ads unlocks audiences at scale, helping advertisers break through to valuable consumers in the moments that matter most. Samsung Ads offers innovative ad formats in brand-safe ad environments with full-funnel performance solutions that drive measurable outcomes - from awareness, to consideration, to conversion. Today, Samsung Ads serves over 25 countries around the globe, bringing brands new ways to engage their audience across Samsung’s portfolio of premium entertainment services, including Samsung TV Plus, the #1 FAST service on hundreds of millions of TVs globally, Samsung Gaming Hub, Galaxy mobile apps, and beyond. This role will elevate Samsung Ads in the industry and promote the sellable solutions that allow advertisers to reach their most important audiences.

Role and Responsibilities

We’re searching for a Sr. Manager of Communications to join our dynamic North America Service Business team (NASB) at Samsung Electronics America. The way consumers connect, discover the world, and seek news and entertainment is changing every day. While Samsung’s world-class hardware creates the foundation, it is software and services that keep consumers engaged daily. Products like Samsung Gaming Hub, Art Store, Samsung News and Galaxy Store are bringing ‘everyday extraordinary’ to millions of consumers across the globe. This role will elevate the awareness of Samsung’s portfolio of services and shape how media, consumers, advertisers and partners perceive them.

Responsibilities

• Direct all strategic B2C initiatives to increase brand awareness and credibility of our Samsung Services for consumers, advertisers and partners.
• Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
• Monitor daily press coverage for Samsung Services and stay apprised of relevant industry news and innovations.
• Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
• Draft executive keynotes, press announcements, executive quotes, blogposts and more.
• Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
• Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
• Maintain and organize a database of all press assets and images for easy access across global Samsung teams.
• Oversee marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
• Manage product sampling for press, including device procurement, tracking, delivery, white glove installation and tutorials.
• Align with marketing leads on product messaging and key talking points to include in press materials.
• Partner with the creative director to develop rich media kits (press images, videos, logos).
• Foster strong relationships with key reporters across business, consumer and tech press, with the ability to create bespoke media lists for each service.
• Maintain an ongoing editorial calendar across multiple teams within the organization.
• Increase visibility for senior leadership by identifying, securing and executing speaking opportunities, background briefings, and 1:1 interviews.
• Provide coaching and guidance to the leadership team to enhance communication and presentation effectiveness.
• Develop crisis communications and risk mitigation plans in collaboration with Corporate Communications.
• Partner with HR to develop internal communications strategies to inform the broader team of key upcoming initiatives.
• Manage multiple external PR agencies across different verticals and areas of expertise.
• Lead weekly calls, procure information, review all deliverables, and share updates with multiple marketing leads.
• Manage vendor contracts in collaboration with the legal team and operations lead.
• Contribute updates to weekly and quarterly MarComm reports.
• Work with the analytics team to source relevant performance metrics and craft a narrative around those numbers.

Requirements

• 10+ years of experience in PR/communications with a deep knowledge of consumer, tech and business media.
• Agency experience is preferred, but not required.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the OTT landscape and competitive TV/mobile ecosystems.
• Superior written and verbal communication skills.
• Executive presence, with the ability to influence and provide counsel to leadership.
• Experience creating and presenting strategy plans and recap decks to track performance towards goals.
• Must have proficiency in deck creation and design.
• Experience with risk mitigation and corporate reputation management.
• Foundational knowledge in other communications channels, including social media and email.

Skills & Abilities

• Strong PR acumen and the ability to instinctually make strategic decisions.
• Ability to juggle multiple priority projects at once without sacrificing quality or attention to detail.
• Exceptional writing and editing skills with the ability to draft compelling and polished materials.
• Must have eagle eyes for grammar, syntax, punctuation and spelling when proofing written documents.
• Constant dissatisfaction with the status quo and an infectious desire to push boundaries to drive growth.
• Comfort with ambiguity and continuous change in a fast-paced environment.
• Cross-organizational collaboration with ability to influence others.
• A bias for action and the ability to successfully serve multiple constituents and effectively manage one's own time and the time of others.

Skills and Qualifications

The salary range for this role is expected to be between $170,000 and $190,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).