Senior Manager, Category Leadership & Strategy

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Life insurance

Tuition reimbursement

Paid Leave

Job summary

Reynolds American is seeking a Senior Manager Category Leadership in Winston-Salem to build and embed core Category Management capabilities across the commercial organization. You will help translate portfolio strategies and shopper insights into repeatable category frameworks and internal decision tools, partnering with Strategic Accounts, Field Sales, Marketing Intelligence, and Finance.

The role focuses on developing practical capabilities for assortment, space, pricing, retail investment,

Qualifications

• 5+ years of experience in Category Management, Trade Marketing, Shopper Insights, Commercial Strategy or Planning, or Commercial Analytics.
• Experience developing category performance routines, internal capability tools, planning inputs, playbooks, training materials, or commercial sales support materials.
• Strong understanding of CPG commercial growth levers including assortment, space, pricing, promotions, retail activation and shopper behavior.
• Strong analytical capability with the ability to convert complex information into concise recommendations and decisions.
• Strong stakeholder management, presentation, and communication skills across Strategic Accounts, Field Sales, Marketing, Finance, and cross-functional partners.
• Ability to lead workstreams, manage priorities, and deliver high-quality outputs in a matrixed environment.
• Advanced skills in MS PowerPoint and Excel.
• Bachelor’s degree in Business, Marketing, Analytics, Economics, or related field, or equivalent work experience.

Responsibilities

• Build and embed core Category Management capabilities, principles, tools, and ways of working across Strategic Accounts, Field Sales, and cross-functional partners.
• Translate portfolio strategies, macro-economic trends, commercial sales data, loyalty card data, and shopper insights into repeatable category frameworks and internal decision tools.
• Partner with Strategic Accounts and Field Sales to strengthen internal capability, improve planning inputs, and ensure category strategies are commercially practical and actionable.
• Support Category Management pilots by helping develop the business case, analytical approach, recommendation logic, and internal readiness materials before any customer discussion.
• Develop practical internal capabilities for assortment, space, pricing, retail investment, activation, and innovation fit using clear category logic and evidence-based methods.
• Coordinate cross-functional inputs from Brand Marketing, Marketing Intelligence, Marketing Activation, Trade Marketing Development, Shopper Insights and Finance to improve recommendation quality.
• Monitor category and retailer performance to identify issues, opportunities, and capability gaps that improve internal planning routines and category outcomes.
• Support continuous improvement of Category Management playbooks, training resources, analytical routines, cross-functional ways of working, and field sales data and analytics technology platforms.

Skills

Category Management

Trade Marketing

Shopper Insights

Commercial Analytics

Stakeholder Management

Communication Skills

Lead Workstreams

Education

Bachelor’s degree in Business or Marketing or Analytics or Economics

Tools

PowerBI

SQL

MicroStrategy

MS PowerPoint

Excel

Job description

Reynolds American is seeking a Senior Manager Category Leadership in Winston-Salem to build and embed core Category Management capabilities across the commercial organization. You will help translate portfolio strategies and shopper insights into repeatable category frameworks and internal decision tools, partnering with Strategic Accounts, Field Sales, Marketing Intelligence, and Finance.

The role focuses on developing practical capabilities for assortment, space, pricing, retail investment,