Senior Loyalty & Rewards Operations Lead

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

401(k) plan

Health and welfare benefits

Tuition reimbursement

On-site health centers

Volunteer opportunities

Job summary

Reynolds American is seeking a Senior Manager Loyalty/Rewards Operations in Winston-Salem, NC. The role leads the Digital Operations team in owning the brand rewards programs, including catalogue management, redemption codes, Loyalty+/Campaigns, and provider administration.

The ideal candidate has 5+ years in rewards product administration or related fields, with experience across packaging, web/app, and external partnerships, and strong cross-functional collaboration skills.

Qualifications

• Bachelor’s degree required and 5+ years in rewards product administration or related fields.
• Experience with rewards programs across packaging, web/app, and partnerships.
• Ability to connect platform decisions to marketing strategy and CX workflows.
• Experience managing external partners and service providers.
• Strong communication and stakeholder management skills.

Responsibilities

• Rewards consultation and campaign planning guidance
• Administration of rewards service providers
• Financial management of brand rewards programs
• Rewards catalogue options
• Rewards redemption code administration
• Loyalty+/Campaign management
• Rewards Enhancements
• Accountable for DCE operating performance, optimization, and overall product/service quality

Skills

Rewards product administration

Digital marketing

Stakeholder collaboration

Communication

Project management

Relationship building

Education

Bachelor's degree

Tools

Adobe martech stack

Job description

Reynolds American is seeking a Senior Manager Loyalty/Rewards Operations in Winston-Salem, NC. The role leads the Digital Operations team in owning the brand rewards programs, including catalogue management, redemption codes, Loyalty+/Campaigns, and provider administration.

The ideal candidate has 5+ years in rewards product administration or related fields, with experience across packaging, web/app, and external partnerships, and strong cross-functional collaboration skills.