Director, Vapor Brand Strategy & Equity

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

401(k) plan matching

Comprehensive health benefits (medical

Health Savings Account (HSA)

Tuition reimbursement

Paid time off

Employee assistance program

Job summary

Reynolds American Inc. is seeking a Director Vapor Brand Development in Winston-Salem to lead brand strategy and equity initiatives across the Vapor category.

You will shape long-term brand architecture, guide campaigns, and ensure consistent identity across touchpoints while collaborating with Insights, Centers of Excellence, and external agencies. You will champion data-driven decisions, elevate strategic thinking, and build a high-performing team, balancing portfolio needs with innovative

Qualifications

• Bachelor's degree required; business, marketing or related field is a plus.
• 7+ years of progressive marketing experience in brand management, brand strategy, insights or innovation.
• Proven success defining or evolving brand positioning and portfolio strategy from an equity lens.
• Exceptional ability to translate insights into actionable brand direction.
• Strong analytical skills using qualitative/quantitative evidence to guide decisions.
• Excellent cross-functional leadership and executive communication, with stakeholder alignment through ambiguity.
• Adept at managing creative and strategy agencies with clear briefs and feedback.
• Strong track record of leading and developing teams and elevating strategic thinking.

Responsibilities

• Define and support long-term brand strategy, including positioning and equity priorities.
• Develop and govern brand architecture to strengthen the master brand.
• Lead evolution of brand identity across consumer touchpoints.
• Establish strategic foundations for communications, campaigns and experiences.
• Drive brand equity and research agenda with Insights & Foresights.
• Serve as brand equity authority influencing portfolio, innovation and consumer experience.
• Provide leadership to agencies and cross-functional teams from opportunity to execution.
• Build and coach a high-performing team with disciplined budget management.

Skills

Brand management

Brand strategy

Insights & innovation

Cross-functional leadership

Executive communication

Agency management

Team leadership

Education

Bachelor's Degree in Marketing or related field

Job description

Reynolds American Inc. is seeking a Director Vapor Brand Development in Winston-Salem to lead brand strategy and equity initiatives across the Vapor category.

You will shape long-term brand architecture, guide campaigns, and ensure consistent identity across touchpoints while collaborating with Insights, Centers of Excellence, and external agencies. You will champion data-driven decisions, elevate strategic thinking, and build a high-performing team, balancing portfolio needs with innovative