Senior Manager, Category Commercialization

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 131,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability

Paid time off (including parental)

401k with company match

Tuition reimbursement

Mileage reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking a Senior Manager of Category Commercialization for Allied Partners in Frisco. You will lead commercialization of select beverage brands across categories, driving a coherent strategy with shoppers, customers, and partners.

The role interfaces with the Allied Partner and National Retail Sales teams to identify growth opportunities and deliver actionable brand and retail plans. The ideal candidate has 5+ years in CPG with beverage industry knowledge a plus.

Qualifications

• Minimum 7 years’ experience in Sales, Marketing, and/or Commercial leadership.
• Experience in consumer goods or retail products is strongly preferred; beverage industry knowledge is a plus.

Responsibilities

• Support the Senior Director of Allied Partner Commercialization with daily workload and projects.
• Collaborate with cross-functional teams to build a prioritized annual activity calendar and OBPPC tactics.
• Represent the full category commercial perspective in cross-enterprise discussions and with Brand partners.
• Develop insights-based category selling stories and operating plans for annual commercial plans.
• Lead commercialization efforts for new product innovations and retail account activities.
• Track in-year performance and propose tactical changes to meet AOP goals.
• Provide leadership for company-wide and sales meetings (NRS QBRs, National Sales Meeting, AOP meetings, Bottler Meetings).

Skills

Leadership experience

Sales & Marketing experience

CPG/beverage knowledge

Education

Bachelor’s degree

MBA preferred

Job description

The Senior Manager of Category Commercialization, Allied Partners is responsible for leading the commercialization of select Keurig Dr Pepper (KDP) beverage brands across liquid refreshment beverage categories, for Allied partner brands. Your ultimate goal is to drive success with our shoppers, customers and partners by helping to drive a commercial beverage strategy that is coherent across channels. The Senior Manager will be the driving force between the Allied Partner and National Retail Sales (NRS) Teams by identifying growth opportunities and leveraging key insights/trends that lead to actionable brand and retail plans. Additionally, the Senior Manager will be responsible for collaborating with key cross functional teams and stakeholders, participating in the Annual Brand Planning process, tracking category performance, building category selling materials, owning product commercialization, supporting major industry/sales meetings and reporting out to senior leaders. We are looking for a team player who has the ability to drive influence throughout the organization, enjoys building relationships cross functionally, exudes strategic acumen, takes full ownership of assigned projects and identifies growth opportunities.

The ideal candidate will bring 5 or more years of consumer-packaged goods (CPG) experience and will have led commercial efforts in the development, implementation, and measurement of category plans across the commercial organization. Knowledge of the beverage industry specifically would be considered a plus.

This role will be located in the KDP Frisco HQ office and will require up to 25% travel. This person will report to the Senior Director – Allied Partner Commercialization.

Responsibilities

The key areas of focus for this role include commercial planning, category assortment, innovation commercialization, and category sales growth strategy.

• Support the Senior Director of Allied Partner Commercialization with daily workload / projects. Main workstreams include AOP initiatives/projects, executional tracking, and alignment of category activities
• Collaborate with activation, allied partners, supply chain, shopper insights, marketing, RGM, and category management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories
• Represent the full category commercial perspective in all discussions/decisions across the enterprise and when consulting Brand marketing partners
• Build compelling, best in class insights-based category selling stories and operating plans that support annual commercial plans for the KDP selling organizations (NRS and RTM) inclusive of brand initiatives, innovation, category drivers, right assortment, and merchandising
• Shepherd the commercialization efforts for new product innovation as well as retail account specific product or package innovation, ensuring retail readiness and launch excellence
• Provide commercial guidance for the annual allied brand process and innovation launches
• Track in year performance and determine tactical changes or additions to the commercial programming to address AOP goals
• Provide on-going leadership and support for company-wide and sales specific meetings i.e., NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, Bottler Meetings, etc

Total Rewards

• Salary range $130,700 - $180,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• Minimum 7 years’ experience Sales, Marketing, and/or Commercial leadership experience
• Experience in consumer goods or retail products strongly preferred, and beverage industry knowledge is a plus
• Bachelor’s degree from an accredited US or international university or equivalent experience; MBA Preferred
• Commercial strategy or Channel strategy development experience is preferred

Core Competencies

• Ability to partner across multiple levels and functions of an organization to drive improvement in business performance
• Demonstrate problem solving skills and the ability to learn and adapt quickly
• Self-motivated and driven with the ability to lead thinking and deliver results in a fast-paced and changing environment
• Tolerance for ambiguity and ability to resolve complex issues with clear commercial-centered solutions
• Excellent oral and written communication skills
• Demonstrated track record of driving sustainable results and problem solving
• Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations
• Team player with a "can do" attitude

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law