Senior Associate Brand Manager

Keurig Dr Pepper; Frisco (TX); On-site; USD 86,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability

PTO & parental leave

401k match

Tuition reimbursement

Mileage reimbursement

Annual bonus

Job summary

Keurig Dr Pepper in Frisco, TX is seeking a Senior Associate Brand Manager to lead major brand initiatives, inform long‑term strategy, and partner across the organization to drive growth. You will balance strategic thinking with operational excellence in a GM-minded role.

Responsibilities include developing annual and multi‑year plans, monitoring performance across consumption, shipments, pricing and media, guiding cross‑functional programs, managing budgets, mentoring.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 4–6 years of brand marketing or brand management experience, ideally within a Fortune 500 CPG company.
• Demonstrated experience owning cross‑functional initiatives end‑to‑end.
• Strong analytical capability with comfort interpreting consumer, financial, and market data.
• Ability to manage multiple complex projects in a fast‑paced environment.
• Strong presence and ability to influence at multiple organizational levels.
• Proven experience developing and executing brand strategies grounded in consumer insights.
• Exceptional communication and storytelling skills.

Responsibilities

• Lead development of annual and multi‑year brand strategies using robust consumer insights, category trends, and competitive intelligence.
• Own business performance monitoring, diagnosing drivers across consumption, shipments, pricing, and media performance to inform leadership decisions.
• Translate brand strategy into actionable, integrated annual operating plans.
• Lead major cross‑functional initiatives (innovation, communications, commercial programs, packaging updates) with limited supervision.
• Serve as the day‑to‑day lead with agency partners, elevating creative excellence, media effectiveness, and in‑market execution.
• Partner with shopper marketing, sales, and commercial teams to activate brand programs across key retail customers.
• Leverage consumer research, syndicated data, KPI tracking, and financial modeling to build data‑backed recommendations.
• Proactively develop optimization plans based on ROI, media effectiveness, pricing performance, and competitive actions.
• Manage substantial brand budgets, ensuring disciplined allocation of resources to drive growth.
• Present budget recommendations and trade‑off decisions to managers and cross‑functional leadership.
• Mentor Associate Brand Managers and interns, supporting capability building across the broader marketing team.
• Influence cross‑functional partners—including Insights, R&D, Sales, Finance, Supply Chain—through clear storytelling and strong business cases.

Skills

Brand marketing

Cross-functional leadership

Analytical thinking

Communication skills

Storytelling

Influence

Project management

Education

Bachelor’s degree

MBA preferred

Job description

Job Overview:

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of 125+ iconic brands—including Dr Pepper®, Canada Dry®, Snapple®, Bai®, Mott’s®, CORE Hydration® and more,we are one of the largest food and beverage companies in the U.S. We put the consumer at the heart of everything we do, and our marketing team plays a critical role in delivering brand growth and long‑term category leadership.

We are seeking a Senior Associate Brand Manager (Sr. ABM) to accelerate the performance of one of our flagship brands. This role expands on the Associate Brand Manager position by taking on greater strategic responsibility, deeper cross‑functional leadership, and ownership of complex programs that drive brand and business results.

This role is based at the KDP headquarters in Frisco, Texas, with 10–15% travel and relocation required to the Greater Dallas area.

What You’ll Do

As a Senior Associate Brand Manager, you will be a high‑impact individual contributor responsible for leading major brand initiatives, informing long‑term strategy, and partnering across the organization to bring growth plans to life. You will demonstrate a general manager mindset, balancing strategic thinking with operational excellence.

In this role, you will:

Brand & Business Leadership

• Lead development of annual and multi‑year brand strategies using robust consumer insights, category trends, and competitive intelligence.
• Own business performance monitoring, diagnosing drivers across consumption, shipments, pricing, and media performance to inform leadership decisions.
• Translate brand strategy into actionable, integrated annual operating plans.

Marketing & Commercial Execution

• Lead major cross‑functional initiatives (innovation, communications, commercial programs, packaging updates, etc.) with limited supervision.
• Serve as the day‑to‑day lead with agency partners, elevating creative excellence, media effectiveness, and in‑market execution.
• Partner with shopper marketing, sales, and commercial teams to activate brand programs across key retail customers.

Insights & Analytics

• Leverage consumer research, syndicated data, KPI tracking, and financial modeling to build data‑backed recommendations.
• Proactively develop optimization plans based on ROI, media effectiveness, pricing performance, and competitive actions.

Budget & Investment Management

• Manage substantial brand budgets, ensuring disciplined allocation of resources to drive short‑ and long‑term growth.
• Present budget recommendations and trade‑off decisions to managers and cross‑functional leadership.

Leadership & Influence

• Mentor Associate Brand Managers and interns, supporting capability building across the broader marketing team.
• Influence cross‑functional partners—including Insights, R&D, Sales, Finance, Supply Chain—through clear storytelling and strong business cases.

Total Rewards:

• Salary Range: $86,000-140,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements:

We are seeking leaders who use data‑informed judgment, excel at cross‑functional influence, and thrive at bringing bold ideas to life.

Required Qualifications

• Bachelor’s degree required; MBA preferred
• 4–6 years of brand marketing or brand management experience, ideally within a Fortune 500 CPG company
• Demonstrated experience owning cross‑functional initiatives end‑to‑end
• Strong analytical capability with comfort interpreting consumer, financial, and market data
• Ability to manage multiple complex projects in a fast‑paced environment
• Strong presence and ability to influence at multiple organizational levels
• Proven experience developing and executing brand strategies grounded in consumer insights
• Exceptional communication and storytelling skills

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.