Associate Manager, Sponsorships

Keurig Dr Pepper; Frisco (TX); On-site; USD 76,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Tuition Reimbursement

Paid Time Off

Job summary

Keurig Dr Pepper (KDP) is seeking an Associate Manager, Sponsorships to advance our sponsorship portfolio across venue and retail channels. Based in Frisco, TX, you will partner with brand, sales, and agency teams to drive strategic execution, asset optimization, and ROI analyses for key partnerships.

The role requires 3+ years of marketing or sports/entertainment experience, strong communication, and budget management.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years of marketing or related sports/entertainment experience.
• Strong written and verbal communication skills.
• Experience presenting to senior leadership.
• Astute budget management skills.

Responsibilities

• Develop strategic plans for sponsorship portfolio in venue and at retail.
• Manage partner relationships and drive commercial alignment.
• Lead asset reviews, sponsorship execution, and post analyses.
• Lead post-analysis including asset optimization and ROI modeling.
• Collaborate with Sales, Marketing, Sponsor and Agency partners.

Skills

Marketing

Sponsorships

Project management

Budget management

Communication

Education

Bachelor's degree in Marketing

Job description

Job Overview:

At Keurig Dr Pepper (KDP), the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Associate Manager, Sponsorships plays an integral role in bringing KDP brands to life in conjunction with our key brand and sponsorship objectives. This position sits on our Connected Media Team and requires strong personal initiative, accountability, a drive to seek new ideas, and the ability to approach a project with a strategic lens. The position is accountable for developing strategic plans for our sponsorship portfolio both in and out of venue as well as at retail in addition to managing partner relationships and driving commercial alignment to achieve business goals. This position supports the Manager and/or Sr. Manager, Sponsorships and the ideal candidate will bring 3+ years of progressive marketing or related sports and entertainment experience along with a leadership style that infuses inspiration with a passion for making an impact.

KEY RESPONSIBILITIES:

• Industry Intelligence and Business Knowledge
  • Strong pulse on the sponsorships, sports and entertainment industry to bring newsworthy knowledge to the team that impacts current partnerships and encourages new opportunities
  • Develop strong commercial knowledge and business acumen to support annual planning.
  • Ensure communication is fully integrated with all brand consumer touch points.
  • Support creative agency management; from brief writing through execution in order deliver clear and concise strategic consumer messaging on all initiatives.
  • Use entrepreneurial approach to identify new and better ways of thinking that deliver excellence in all executions.
• Flawless Project and Partnership Management:
  • Leverage strong project management discipline to deliver contractual asset reviews, sponsorship execution, and post analysis for partnership portfolio.
  • Lead development of branded signage, POS, packaging, activation, and promotions. Collaborate with Sales, Marketing, Sponsor, and Agency partners on sponsorship execution. Gain input and alignment from Sponsorship leadership.
  • Lead post-analysis, inclusive of asset optimization, valuation and ROI modeling.
  • Manage and maintain partner relationships as the main point of contact and conduit to KDP.
• Success Measurement
  • Show ability to support and lead negotiation dialogues with assigned partners
  • Use data-driven insights to drive speed to decision‑making.

• Manage assigned budgets working in conjunction with cross‑functional partners.

• Set high performance standards, measures for success and adjust plan to deliver against growth agenda.

• Gain alignment from key stakeholders as needed, integrate and collaborate with creative teams, brand, sales, cross‑functional, team and agency partners to execute plans.
• Embrace an agile mindset to deliver on growth priorities with speed through adaptability, agility and innovative approaches.
• Work proactively with assigned Sales Teams to provide appropriate asset mix to drive the business

• Deploy general manager mindset to support the development of assigned brands’ strategic sponsorship initiatives to deliver our business objectives
• Help drive and maintain the unique KDP culture; own personal development to grow in our organization.
• Create an inclusive environment and inspire others to take action through authentic leadership, passion, and commitment to winning.

CHARACTERISTICS OF SUCCESS:

• PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
• OPTIMISTS WITH AN ENTREPRENEURIAL SPIRIT: Optimists who are inspired by innovation, creativity, and breakthrough thinking that challenge the conventional and foster new ideas.
• DRIVE FOR IMPACT: Self‑motivated leaders that drive their agenda and thrive in a competitive, fast‑paced environment. Relentless focus on delivering results and tenacity to get work done with a sense of urgency.
• CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
• DATA‑DRIVEN DECISION‑MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make bold decisions.
• INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the 'What' and the 'How'. Strives to elevate the team versus seeking personal gain.

Total Rewards:

• Salary Range: $76,400 - $90,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements:

QUALIFICATIONS

• Bachelor’s degree with a major in Marketing or related field.
• Minimum three years of marketing and/or industry experience with a Fortune 500 CPG corporation, a Major League Team or a Sponsorship / Entertainment agency
• Strong written and verbal communication skills.
• Experience delivering presentations to senior leadership.
• Astute budget management skills.

This role is based at the KDP Frisco, TX office location and requires approximately 10% travel.

BENEFITS

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly [e-mail] in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.