Senior Manager, Campaign Analysis

Lancesoft; New York (NY); Sur place; USD 83 000 - 90 000; Plein temps

Résumé du poste

Lancesoft seeks a Senior Manager, Campaign Analysis in New York, onsite, for a 9-month contract. The role centers on turning data into compelling stories and presenting findings to the MACS team and other departments, while driving campaigns forward with BI and analytics tools.

The ideal candidate has a bachelor’s degree and 5+ years in digital media analytics, with experience in ad servers, MMPs, web analytics, and dashboards via Excel, Tableau, and Data Studio.

Qualifications

• Bachelor’s degree required.
• 5+ years in digital media analytics or related vendor role.
• Experience with ad servers and MMPs.
• Strong analytics, data storytelling, and dashboard skills.

Responsabilités

• Analyze data and craft storytelling of results for internal MACS team and other departments.
• Present data findings to peers and leadership.
• QA data to maintain cleanliness; correct data errors as needed.
• Handle ad-hoc requests to contextualize campaign data results.
• Provide forward-looking recommendations for audience targeting, partner mix, and budget.
• Drive projects with BI, Marketing, and Media teams from start to finish.
• Serve as link between marketing and technical teams.

Connaissances

Data analysis

Dashboards

Presentation

Cross-team collaboration

Project management

Formation

Bachelor’s Degree

Outils

CM360

Google Analytics

Adobe Analytics

Tableau

Data Studio

Excel

PowerPoint

Description du poste

Job title: Senior Manager, Campaign Analysis

Duration: 9 Months Contract

Pay Rate: $60 - $65/hrs. On W2 (Inclusive of all)

Location: New York, NY

Schedule: Onsite

Responsibilities

• Able to analyze data, put together a story of results, and present findings to both internal MACS team and other departments
• Comfortable to present data findings in front of peers and to leadership
• Help maintain data cleanliness by Q/A’ing raw campaign data, occasionally helping to correct any data errors
• Handle ad-hoc requests for activation teams to understand and contextualize campaign data results
• Provide forward looking recommendations for audience targeting, partner mix, and budget to Activation team and Campaign Planning team
• Process-oriented, but adaptable to changes due to ever-changing digital landscape
• Curious, and always wants to be learning new things and pushing to make things more efficient and productive
• Drive projects forward with BI, Marketing, and Media teams from start to completion.
• Be the link between marketing and technical teams.

Qualifications

• Bachelor’s Degree
• 5+ years of direct experience at a brand, agency, or related vendor in digital media field or role
• Experience within the digital media industry in marketing, advertising, or advertising technology & analytics, with Entertainment Streaming or DTC brands a plus.
• Strong understanding and knowledge of digital paid media attribution, metrics (e.G. CPM, CPA, etc), and benchmarks (e.G. Avg view rate for videos, etc)
• Experience with ad servers (e.G. CM360, etc) and Mobile Measurement Partners (MMP like Kochava or AppsFlyer)
• Experience with web analytics (e.G. Adobe, Google Analytics, etc)
• Strong at putting together visual presentations using Google Presentations, PowerPoint or Keynote
• Strong data analysis skills using Excel, Tableau, Datastudio;immediate to advanced experience building dashboards and other visualizations;extracting data from various data sources to build dashboards and visualization.
• Proactive and self-motivated.
• Strong verbal and communication skills.
• Flexibility and ability to handle multiple projects at one time