Senior Campaign Analytics & Insights Lead

Lancesoft; New York (NY); On-site; USD 83,000 - 90,000; Full time

Job summary

Lancesoft seeks a Senior Manager, Campaign Analysis in New York, onsite, for a 9-month contract. The role centers on turning data into compelling stories and presenting findings to the MACS team and other departments, while driving campaigns forward with BI and analytics tools.

The ideal candidate has a bachelor’s degree and 5+ years in digital media analytics, with experience in ad servers, MMPs, web analytics, and dashboards via Excel, Tableau, and Data Studio.

Qualifications

• Bachelor’s degree required.
• 5+ years in digital media analytics or related vendor role.
• Experience with ad servers and MMPs.
• Strong analytics, data storytelling, and dashboard skills.

Responsibilities

• Analyze data and craft storytelling of results for internal MACS team and other departments.
• Present data findings to peers and leadership.
• QA data to maintain cleanliness; correct data errors as needed.
• Handle ad-hoc requests to contextualize campaign data results.
• Provide forward-looking recommendations for audience targeting, partner mix, and budget.
• Drive projects with BI, Marketing, and Media teams from start to finish.
• Serve as link between marketing and technical teams.

Skills

Data analysis

Dashboards

Presentation

Cross-team collaboration

Project management

Education

Bachelor’s Degree

Tools

CM360

Google Analytics

Adobe Analytics

Tableau

Data Studio

Excel

PowerPoint

Job description

Lancesoft seeks a Senior Manager, Campaign Analysis in New York, onsite, for a 9-month contract. The role centers on turning data into compelling stories and presenting findings to the MACS team and other departments, while driving campaigns forward with BI and analytics tools.

The ideal candidate has a bachelor’s degree and 5+ years in digital media analytics, with experience in ad servers, MMPs, web analytics, and dashboards via Excel, Tableau, and Data Studio.