Manager, Campaign Insights

Vantage Point Consulting Inc.; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Job summary

Vantage Point Consulting Inc. in New York is seeking a Manager (full-time contractor) to join our Campaign Insights team.

The role supports cross-funnel campaign measurement across linear, digital, and social, and collaborates with agencies and clients to quantify advertising impact across content, platforms, and properties. The position requires leading presentations of results and insights, partnering with internal stakeholders and outside vendors, and guiding onboarding analysts in a dynamic,

Qualifications

• Four-year degree from an accredited college or university.
• Minimum of three years in media research with broadcast, digital entertainment, agency, or data analytics backgrounds.
• Experience with syndicated and/or custom brand impact and attribution partners.

Responsibilities

• Create presentations communicating campaign results, insights, and recommendations.
• Engage with internal stakeholders and vendors to ensure measurement and deadlines are met.
• Support supervisor and the broader Impact team on Sales priorities and initiatives.
• Manage, train, and motivate onboarding analysts.
• Collaborate across Client Insights & Measurement to complete projects and answer questions.

Skills

Microsoft Word

PowerPoint

Microsoft Excel

Data processing

Education

Bachelor's degree

Job description

• The Advertising & Partnerships Insights & Measurement team is seeking a Manager (full-time contractor) to join our growing Campaign Insights team. We are a strategically oriented group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across Client content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel (including perceptual KPIs like awareness and consideration as well as behavioral KPIs like site traffic or sales impact). We answer key questions including: How did advertising with Client deliver on KPIs and help solve the client’s business challenges? Which Client content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?
• The Manager position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social, as well as key tentpole events (e.g., Client 100, The Traitors and sports properties like NFL Sunday Night Football, NBA & MLB). This highly visible position also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. Candidates should be passionate about entertainment and the media business. Candidates must be able to use research and Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
• Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
• Support supervisor and the broader Impact team on key Sales priorities and initiatives
• Manage, train, and motivate onboarding analysts
• Collaborate across Client Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders

Qualifications:

Basic Requirements:

• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field
• Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm
• Experience with syndicated and/or custom brand impact and attribution partners. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, iSpot, Circana, and others
• General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
• Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
• Proven data analyzation, interpretation and visualization skills

Desired Characteristics:

• Experience at a broadcast or cable network, advertising agency, movie studios, or primary research vendor/provider a plus
• Strategic thinker with a deep interest in media, analytics and/or marketing
• Story driven problem solver able to interpret and visualize data with client needs in mind
• Highly organized and detail-oriented with the ability to set priorities, handle multiple projects, and meet tight deadlines
• Strong communication skills, both oral and written
• Ability to work independently and as part of a team
• Naturally curious, resourceful and motivated
• Open-minded and able to incorporate feedback and learnings into future projects

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week (Monday – Thursday).