Senior Manager, B2B Marketing & Pricing Strategy – Vantage

Boston Consulting Group; Chicago (IL); Hybrid; USD 152,000 - 157,000; Full time

Benefits offered by this job

Zero dollar health insurance premiums

Dental coverage

Vision insurance

Retirement contribution

Paid Parental Leave

12 holidays per year

Job summary

Boston Consulting Group seeks a Senior Manager – BCG Vantage on the Topic Activation path within MSP to drive marketing and GTM initiatives for enterprise technology and SaaS clients. You will lead content, IP development, and client engagement, leveraging AI-enabled workflows and a strong ABM/field marketing background.

You will collaborate with global topic leads and cross-functional teams, shaping go-to-market offers and driving measurable pipeline and commercial impact.

Qualifications

• 5+ years in B2B marketing & GTM topics; consulting preferred.
• 7-10+ years in core B2B marketing roles (ABM, Lead Gen/Demand Gen, MarTech, S&O) in Big Tech or enterprise SaaS advantageous.
• Deep expertise in ABM and/or Field Marketing for enterprise accounts and GTM campaigns.
• Experience building field marketing programs driving pipeline and expansion.
• Strong demand gen and integrated campaign experience across events, webinars, digital, paid media and lifecycle marketing.
• Knowledge of B2B SaaS/tech buying journeys, sales cycles and partner ecosystems.
• Hands-on knowledge of CRM (Salesforce), marketing automation and ABM/intent tools; familiarity with CDP/data activation and sales-engagement tools preferred.
• Experience with AI suites and developing AI-powered workflows.
• AI tool proficiency for daily professional use to accelerate content creation, research or data analysis.
• Bachelor's degree required; advanced degree preferred.
• Fluency in English; strong interpersonal and communication skills.

Responsibilities

• Lead B2B marketing problem solving for technology and SaaS clients across Field Marketing, ABM, and demand gen initiatives.
• Translate market and account insights into target account strategy, ABM plans, and field/event motions.
• Lead development and commercialization of knowledge assets, templates and dashboards; create diagnostic frameworks and IP.
• Advise senior marketing, sales and GTM stakeholders with credibility and executive engagement.
• Collaborate with case teams and clients to demonstrate differentiated impact and value-add.
• Shape go-to-market offers for BCG Vantage in B2B Marketing, leveraging AI-powered features and workflows.
• Lead projects from start to finish, mobilize teams, and ensure delivery of business priorities and commercial impact.

Skills

B2B marketing

ABM

Field Marketing

Demand Generation

Marketing automation

CRM Salesforce

Marketo / Eloqua / HubSpot

Pardot/Marketing Cloud

ABM / intent tools

LinkedIn Campaign Manager

Google Ads

Adobe Analytics

Google Analytics

Tableau / Power BI

Segment / Snowflake / Databricks

Outreach / Salesloft

AI tools integration

Prompt engineering

Communication

Education

Bachelor's Degree

Tools

Salesforce

Marketo

Eloqua

HubSpot

Pardot/Marketing Cloud

6sense

Demandbase

LinkedIn Campaign Manager

Google Ads

Adobe Analytics

Google Analytics

Tableau

Power BI

Segment

Snowflake

Databricks

Outreach

Salesloft

Job description

Boston Consulting Group seeks a Senior Manager – BCG Vantage on the Topic Activation path within MSP to drive marketing and GTM initiatives for enterprise technology and SaaS clients. You will lead content, IP development, and client engagement, leveraging AI-enabled workflows and a strong ABM/field marketing background.

You will collaborate with global topic leads and cross-functional teams, shaping go-to-market offers and driving measurable pipeline and commercial impact.