Senior Manager, B2B Marketing & ABM for SaaS

Boston Consulting Group (BCG); Chicago (IL); On-site; USD 152,000 - 157,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision insurance

Retirement plan

Paid parental leave

Paid time off

Gym reimbursement

Job summary

Boston Consulting Group (BCG) seeks a Senior Manager for the BCG Vantage Topic Activation path within the Marketing, Sales & Pricing Practice. You will lead ABM and field marketing efforts, drive content and IP development, and coordinate with case teams to deliver commercial impact across enterprise accounts.

You will collaborate with senior stakeholders, shape go-to-market offers for B2B technology and SaaS clients, and mentor a team in a fast-paced, growth-focused environment.

Qualifications

• 5+ years consulting in B2B marketing topics; consulting experience preferred.
• 7-10+ years industry experience in core B2B marketing roles if no consulting experience
• Deep expertise in ABM and/or Field Marketing for enterprise accounts
• Experience building field marketing programs that drive pipeline
• Strong demand generation and integrated campaign experience across events, webinars, digital channels
• Strong understanding of SaaS buying journeys and GTM handoffs
• Real-world AI tool proficiency and end-to-end workflow skills
• Bachelor's degree required; advanced degree preferred
• Fluency in English and strong communication with global teams

Responsibilities

• Lead development and commercialization of knowledge assets and playbooks.
• Drive IP/content agenda and KPI performance across case work.
• Lead projects from concept to execution with cross-functional teams.
• Mentor and coach team members to achieve goals.
• Engage with case teams and clients to demonstrate impact and value.

Skills

B2B marketing

ABM

Field Marketing

Lead Gen

Campaign Management

Client Engagement

AI Tools

Prompt Engineering

English fluency

Education

Bachelor's Degree

Advanced degree preferred

Tools

Salesforce

Marketo

Eloqua

HubSpot

Pardot

6sense

Demandbase

Terminus

LinkedIn Campaign Manager

Google Analytics

Tableau

Power BI

Job description

Boston Consulting Group (BCG) seeks a Senior Manager for the BCG Vantage Topic Activation path within the Marketing, Sales & Pricing Practice. You will lead ABM and field marketing efforts, drive content and IP development, and coordinate with case teams to deliver commercial impact across enterprise accounts.

You will collaborate with senior stakeholders, shape go-to-market offers for B2B technology and SaaS clients, and mentor a team in a fast-paced, growth-focused environment.