Senior Manager, B2B Marketing & GTM (ABM/SaaS)

Boston Consulting Group (BCG); Denver (CO); Hybrid; USD 152,000 - 157,000; Full time

Benefits offered by this job

Zero-dollar health insurance premiums

Dental coverage

Vision insurance

Retirement contribution

Parental leave

Generous paid time off

Job summary

Boston Consulting Group (BCG) seeks a Senior Manager–BCG Vantage to lead the MSP Topic Activation path in BCG's marketing practice. You will drive ABM, field marketing, and demand-gen initiatives for enterprise tech and SaaS clients, collaborating with global topic leads to shape go-to-market offers.

You will engage with senior marketing, sales, and GTM stakeholders, lead IP development, and mentor teams while navigating a fast-paced, ambiguous environment.

Qualifications

• 5+ years in B2B marketing or GTM roles; consulting experience preferred.
• Deep expertise in ABM and Field Marketing for enterprise accounts.
• Experience building field marketing programs driving pipeline.
• Strong demand generation across events, webinars, digital channels, and lifecycle marketing.
• Fluent English with excellent interpersonal and communication skills.

Responsibilities

• Lead B2B marketing problem solving for tech and SaaS clients.
• Translate insights into target account strategy and ABM plans.
• Develop and commercialize knowledge assets and playbooks.
• Coach and mentor junior team members to achieve goals.
• Collaborate with global teams and senior stakeholders to drive impact.

Skills

B2B marketing strategy

Account-Based Marketing

Field Marketing

Demand Gen / Lead Gen

Campaign management

Executive engagement

AI tools usage

Team leadership

Stakeholder management

Communication skills

Education

Bachelor's Degree

Advanced degree preferred

Tools

Salesforce

Marketo

Eloqua

HubSpot

Pardot

6sense

Demandbase

Terminus

LinkedIn Campaign Manager

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Boston Consulting Group (BCG) seeks a Senior Manager–BCG Vantage to lead the MSP Topic Activation path in BCG's marketing practice. You will drive ABM, field marketing, and demand-gen initiatives for enterprise tech and SaaS clients, collaborating with global topic leads to shape go-to-market offers.

You will engage with senior marketing, sales, and GTM stakeholders, lead IP development, and mentor teams while navigating a fast-paced, ambiguous environment.