Senior Analyst — Marketing Strategy & Transformation

Boston Consulting Group; Boston (MA); On-site; USD 116,000 - 120,000; Full time

Job summary

Boston Consulting Group is seeking a Senior Analyst – BCG Vantage to advance marketing strategy and transformation for B2B and B2C clients. You will work with MSP teams to diagnose, design, and monitor large programs, while assessing client capabilities and building analytics deliverables.

You will contribute to proposals, client case work, and capability development, leveraging your marketing toolkit and data-driven insights. Travel to client sites (approx. 30–50%) is expected.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Analytics, or related field.
• 3–5 years of industry and/or 2–3+ years of consulting experience within marketing topics.
• Strong analytical skills; experience with marketing analytics, customer data, digital marketing, CRM, or related tools.

Responsibilities

• Lead marketing strategy and transformation programs for B2B and B2C contexts.
• Run diagnostics, design, monitor and optimize large marketing transformation programs.
• Support proposals and business development with best-in-class IP and knowledge assets.
• Partner with client teams to develop capabilities that drive performance and customer outcomes.

Skills

Analytical problem-solving

Marketing capability assessment

Marketing analytics

Strategic marketing development

Quantitative & qualitative methods

Stakeholder communication

Team collaboration

Creative mindset

Navigate ambiguity

Education

Bachelor’s degree

Advanced degree preferred

Tools

Excel

CRM systems

Marketing analytics tools

Job description

Boston Consulting Group is seeking a Senior Analyst – BCG Vantage to advance marketing strategy and transformation for B2B and B2C clients. You will work with MSP teams to diagnose, design, and monitor large programs, while assessing client capabilities and building analytics deliverables.

You will contribute to proposals, client case work, and capability development, leveraging your marketing toolkit and data-driven insights. Travel to client sites (approx. 30–50%) is expected.