Manager, Audience Insights and Data Analyst

National Museum of Wildlife Art; Baltimore (MD); Hybrid; USD 64,000 - 78,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

403b retirement plan with match

Flexible spending account

Hybrid work options

Restaurant discounts

Gym membership discount

Job summary

Baltimore Museum of Art seeks a full-time Manager, Audience Insights and Data Analyst to build reporting frameworks and deliver data-driven insights for visitor experience, fundraising, evaluation, finance and operations, and marketing. This hands-on role supports data collection, reporting, and communicating findings across departments.

The position reports to the Chief Marketing Officer; candidates should have 3–5 years in data analytics or related fields and be proficient with Looker,

Qualifications

• 3–5 years of data analytics, consumer insights, market research, and/or visitor studies.
• 1–3 years’ museum/cultural organization experience is a plus.
• Experience with analytics and reporting related to visitor/audience insights, digital channels, and fundraising programs.
• Proficiency with data visualization tools to build dashboards and reports.
• Ability to translate data into actionable recommendations.
• Ability to reconcile data across multiple platforms and sources and spot discrepancies.
• Excellent written and verbal communication; strong attention to detail.

Responsibilities

• Build and maintain dashboards and reports tracking program performance and audience insights.
• Analyze datasets from CRM, donor databases, digital platforms, and program outcomes to identify insights.
• Collect, clean, and analyze data; reconcile data across platforms for consistency.
• Respond to ad hoc analytics requests from various departments.
• Support data management best practices and systems development.
• Ensure data accuracy and integrity across the organization.
• Collaborate with Education, Advancement, Marketing and Communications, and Finance and Operations to develop data collection strategies.
• Report to the Chief Marketing Officer.

Skills

Data analytics

Audience insights

Data visualization

CRM data

Tools

Looker

Tableau

Google Data Studio

Power BI

Job description

Manager, Audience Insights and Data Analyst

The BMA is seeking a full-time Manager, Audience Insights and Data Analyst to support the collection and understanding of data around BMA audiences and experiences.

Recently ranked by the Washington Post as one of the top 20 museums in the United States, the Baltimore Museum of Art is an internationally renowned museum with the world’s largest public collection of works by Henri Matisse. The BMA embodies a commitment to artistic excellence and social equity in every decision from art presentation, interpretation, and collecting to the composition of the Board of Trustees, staff, and volunteers—creating a museum welcoming to all. Serving nearly 250,000 visitors annually, the BMA is the largest art museum in Maryland and is a vibrant institution embraced as an indispensable element of community life, a vital educational resource for a broad and diverse audience, and a leader in the revitalization of the city that surrounds it. In the upcoming years, the work of the BMA will be guided and shaped by four strategic priorities: (1) Interweaving global and local histories; (2) Building a more artist-centered institution; (3) Deepening our commitment to education in all its forms; and (4) Developing greater community partnerships.

The Manager, Audience Insights and Data Analyst is a hands‑on role involved in building our reporting frameworks, delivering data‑driven insights, and supporting the evaluation and data needs of various departments across the museum. This role supports data collection, reporting, and communication of findings for BMA efforts spanning visitor experience, fundraising, evaluation, finance and operations, and marketing and communications.

RESPONSIBILITIES

Responsibilities include but are not limited to:

• Build and maintain dashboards and reports that track marketing and communications program performance, visitor data, audience insights, fundraising trends, and more.
• Analyze datasets from CRM, donor databases, digital platforms, and program outcomes to identify actionable insights.
• Collect, clean, and analyze data on a variety of initiatives and projects. Reconcile data across platforms to ensure accuracy and consistency.
• Respond quickly and thoroughly to ad hoc analytics requests from various departments.
• Support the development and implementation of long‑term data management best practices and systems.
• Ensure data accuracy and integrity.
• Work in close partnership with team members across Education, Advancement, Marketing and Communications, and Finance and Operations to understand data needs and develop effective data collection strategies.
• This full‑time, exempt position reports to the Chief Marketing Officer.

REQUIREMENTS

• Three to five years of experience in data analytics, consumer insights, market research, and/or visitor studies.
• 1-3 years’ experience working within a museum, cultural institution, nonprofit, or consulting environment a plus.
• Experience with data analytics and reporting related to visitor and audience insights, performance of digital channels, and membership and fundraising programs.
• Intermediate to advanced skills working with data visualization tools such as Looker, Tableau, Google Data Studio, Power BI, or similar to build clear dashboards and reports.
• Ability to translate data into actionable recommendations and insights.
• Comfortable reconciling data across multiple platforms and sources – ability to spot discrepancies and trend shifts.
• Ability to manage multiple projects at once.Excellent written and verbal communication skills.
• Excellent attention to detail.

BENEFITS

The BMA is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a culturally diverse staff and strongly encourage all qualified professionals to apply.

• We offer a competitive salary and a generous benefits package. For this exempt position we
• offer medical, dental, vision, prescription, 403b retirement plan with match, long term
• disability, flexible spending account, flexible and condensed scheduling, museum and
• restaurant discounts, and reduced fee gym membership. We also offer accrued vacation,
• holidays, personal days, floating holidays, and sick days and hybrid work options.

This is a bargaining unit position.

SALARY

$70,951 annually

All employees must be legally authorized to work in the United States. The museum does not sponsor work visas.

Position will be posted until filled.

No phone calls please.