Senior Manager, Audience Data (Remote)

YouGov; New York (NY); Remote; USD 90,000 - 113,000; Full time

Benefits offered by this job

Paid vacation and holidays

Flexible working arrangements

Medical, dental and vision insurance

401(k) with company match

Job summary

A market research firm seeks a Senior Manager of Audience Data to oversee client projects and manage ad tech partnerships. This role involves driving the integration of YouGov data in digital advertising, ensuring analytic accuracy, and supporting internal teams. The ideal candidate has strong data and communication skills and experience in the digital advertising landscape. The position is remote within the US, offering a salary of $90,000 - $113,000 plus benefits.

Qualifications

• Experience in data, analytics, or digital analytics, with a willingness to learn new tools.
• Strong understanding of the digital advising ecosystem.
• Ability to communicate technical details to a non-technical audience.

Responsibilities

• Sell and manage client projects, from campaigns to data integrations.
• Manage relationships with ad tech partners.
• Provide client feedback to development teams.
• Respond to audience requests to find ideal targets.

Skills

Data analytics

Digital advertising knowledge

Technical communication

Attention to detail

Problem-solving skills

Client management

Tools

DMPs

DSPs

Google

LiveRamp

Job description

Senior Manager, Audience Data (Remote)

The Senior Manager, Audience Data role sits within the YouGov Advertising Solutions team.

Advertising Solutions’ focus is to provide advertisers, and their agencies, with audiences for activation and integrate YouGov data outside the YouGov ecosystem, working with various cleanroom-, ID- and on-boarding partners, as well as agency clients, media owners and brands directly. The Senior Manager, Audience Data will be responsible for selling and servicing our existing Audience Data proposition and project managing the creation of new partnerships and integrations. The Senior Manager, Audience Data work directly with internal stakeholders and external clients and partners and manage their own workload.

The Senior Manager, Audience Data will be analytically minded, pay attention to detail, and have an understanding of data and data flows within the digital advertising eco‑system. The successful postholder will have experience and expertise in how to connect first‑party data to multiple other data sources, platforms and publishers. The Senior Manager, Audience Data will act as a consultant and adviser for internal teams on how to drive data deals that require complex solutions.

You Will

• Sell and manage individual client projects – from smaller campaigns, data enrichments projects, and data integrations into large agency / client tech stacks
• Manage ad tech partner relationships – be the day‑to‑day point of contact for YouGov’s audience partners (such as Eyeota, Lotame, LiveRamp etc) and be responsible for driving shared revenue
• Contribute to the development and extension of YouGov’s Activation proposition with tech and agency partners and work with internal teams to simplify delivery processes
• Provide data engineering teams and developers with client / partner feedback and technical requirements and work on solutions together
• Support internal stakeholders in demonstrating the value of Activation to clients and responding to client feedback
• Respond to clients’ audience requests and help them find the ideal audience to target for their campaign objectives
• Showcase how Activation is the natural extension of YouGov insights and planning tools
• Work with partners on always‑on taxonomies that best fit client’s re‑occurring needs and showcase the unique nature and depth of YouGov data
• Set up and streamline an automated and standardised data delivery process for all partners
• Document all processes and partner and project details
• Receive monthly partner reports for revenue share collection, analysing audience usage and creating and sharing regular buying reports with Client Management and Sales teams
• Support local teams with client briefs looking to enrich their first‑party with YouGov data or vice versa and demonstrate potential use cases
• Match YouGov data with first‑party data in data clean rooms or via on‑boarding partners
• Interpret and manipulate large volumes of data and have keen attention to detail to provide actionable insights in a client friendly way

You Have

• Experience in data, analytics or digital analytics with a willingness to learn new tools, data analysis techniques and applied statistics
• Understanding of the digital advising ecosystem: digital advertising landscape from either media planning and insights or buying/trading perspective
• Working knowledge of DMPs / DSPs / other partner platforms (Xandr, LiveRamp, Google, TTD), where have direct access and operate in these platforms, as well as data clean room and ID providers in the wider mar‑tech space
• Be able to talk technical detail with engineering and developers while then also being able to translate that into a commercial / business conversation and vice versa explain technical concepts to a non‑technical audience.
• Ability to translate reoccurring client needs into new applications and processes optimization
• Strong attention to detail, and the ability to quality check their own work to ensure that data anomalies/mistakes are caught prior to delivery to partners, clients or internal stakeholders
• Be self‑aware, highly organised and have the ability to meet deadlines in a fast‑paced environment with a high standard of quality
• Hands‑on, problem‑solving abilities – “can do” approach (so someone who is a thinker and a doer)
• Excellent communication skills – written and spoken – able to articulate complex concepts in a clear and concise manner.
• The ability to listen to people and ask the right questions to find their ‘need’
• Confidence in your abilities gained so far and a willingness to learn and adapt quickly to a fast‑paced role
• A strong passion for data, with self‑motivation and the ability to work independently and with a team

This is a remote vacancy based in any US EST time zone; candidates must be able to work early mornings to collaborate effectively with European and UK based colleagues.

For roles (including Remote working contract) based in California, New York, Colorado, Massachusetts, or Washington State, the base salary hiring range for this position is $90,000 - $113,000 plus bonus. Compensation offered will be determined by multiple factors including location, job‑related knowledge, skills and experience.

Certain roles may be eligible for incentive compensation and additional benefits.

All US based full‑time employees are eligible for the following benefits:

• Paid vacation, holidays and sick days
• Flexible working arrangement available
• Group medical, dental and vision insurance
• Company‑paid life and disability insurance
• Paid parental leave
• 401(k) with company match

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best‑in‑class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

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Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Information Technology, Marketing, and Advertising

Industries: Business Intelligence Platforms, Market Research, and Research Services