Manager, Audiences

Publicis Collective; New York (NY); On-site; USD 89,000 - 142,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401(k)

Paid time off

Job summary

Publicis Groupe is seeking a Manager, Audiences at CoLab to collaborate with strategy, investment, analytics, and ad tech to translate client goals into data-driven media strategies. The role emphasizes building strong client relationships and leading data-driven initiatives across channels.

You will mentor junior team members, define audience groups, and leverage tools like CDPs and data platforms to deliver insights and innovative solutions for client needs.

Qualifications

• 3+ years of experience in digital media (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

Responsibilities

• Integrate Audience Data: Facilitate incorporation of audience data into media planning and execution to ensure data-driven strategies.
• Prepare data strategy presentation and drive integration in media plan focused on audience details
• Build and present to client’s data and technology use case recommendations and performance reports
• Managing the process of defining audiences to be leveraged, sharing data with partners, and tracking and compiling performance reports regarding audience groups

Skills

Digital media

Data-driven decisions

Client communication

Tools

DSPs

DMPs

3rd-party data

Cross-screen OLV

Analytics tools

Publicis data platforms

Job description

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

The Manager, Audiences will work closely with internal teams across strategy, investment, analytics, and ad tech to integrate audience data into media strategies for our client. This role is pivotal in translating client goals into actionable data solutions, ensuring the effective use of data and technology to drive media and audience strategies.

The Manager will guide teams in leveraging audience data tools, such as Epsilon Clean Room, CDPs, and other Publicis data platforms, to optimize media planning and execution across multiple channels, including digital, video, social, mobile, and offline media. This position is responsible for building strong relationships with clients and data/technology vendors, staying ahead of industry trends, and providing thought leadership to drive smarter, data-driven media strategies. The Manager will oversee the creation of documentation, including timelines, POVs, and audience profiles, and will lead innovative solutions to meet client needs and address emerging challenges.

Additionally, this person will be expected to provide mentorship and guidance to junior team members, ensuring the seamless integration of audience data into the media planning process and the delivery of actionable insights to clients.

Responsibilities

• Integration of Audience Data:Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.
  • Prepare data strategy presentation and drive integration in media plan focused onaudiencedetails
  • Build and present to client’s data and technology use case recommendations and performance reports
  • Managing the process of definingaudiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regardingaudiencegroups
• Collaboration Across Teams:Work in conjunction with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into actionable data-driven media strategies.
• Leadership and Guidance:Lead junior Audience team members to ensure that audience insights and signals are seamlessly integrated into all stages of media planning.
• Developing Strategies and Insights:Create strategies and insights that align with clients' business objectives and desired outcomes.
• Technical and Analytical Expertise:Utilize a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.
• Driving Client Outcomes:In partnership with AD/Director, lead efforts to use data and technology effectively to achieve client goals and enhance business results.
• Subject Matter Expertise:
  • Maintaining knowledge of current Adtech/Martech Ecosystems trends
  • Understanding of current privacy rules and regulations
  • Understanding of research and test design
• Data Management: Define and track audience groups, coordinate data sharing with partners, and compile performance reports.
• Build And Maintain Relationships: With data & technology vendors and internal agency counterparts, and clients

Qualifications

• 3+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
• Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
• Experience leveraging audience data for strategic investment and communication decisions.
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines. #LI-KS3

Compensation Range: USD $88,540.00 - USD $141,687.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/28/2026.