Senior Campaign Operations Leader - Adobe & Multichannel

R.J. Reynolds Tobacco Company; Winston-Salem (NC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Company matches 100 percent of pre-tax

Health and welfare benefits

Health Savings Account contribution

Flexible spending accounts

Tuition reimbursement

Dependent Scholarship Programs

Job summary

Reynolds American is seeking a Senior Manager Campaign Operations in Winston-Salem, NC to lead the Digital Campaign Operations team and drive data-driven omnichannel campaigns across 12+ brands.

You’ll shepherd Adobe Campaign, AEP, and related tools, shaping customer journeys with segmentation and personalization while partnering with cross-functional teams to maximize deliverability and business impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Market Research, or a related field.
• 5+ years of Digital Marketing and Campaign Operations experience leading multi-channel programs.
• 2–3+ years hands-on Adobe Campaign experience (Classic and/or V8 required).
• Experience leading teams and agency resources in campaign execution and marketing operations environments.
• Strong expertise in Customer Journey Management and Personalization.

Responsibilities

• Lead and manage a team of campaign managers and agency partners across 12+ brands.
• Serve as SME for Adobe Campaign solutions and guide execution, optimization, and best practices.
• Design and architect customer journey solutions using Adobe Campaign V8, AEP, and related tools.
• Own communication strategy, audience segmentation, and personalization efforts.
• Oversee end-to-end campaign execution: setup, validation, testing, deployment and delivery.
• Optimize performance via A/B testing, content strategy, and data-driven decisions.
• Collaborate with Marketing, Analytics, CRM, Data, Creative, and Technology teams.
• Monitor performance, troubleshoot issues, and drive continuous improvements.

Skills

Adobe Campaign

Adobe Campaign V8

Adobe Experience Platform

Customer Journey Management

Audience Segmentation

Personalization

Lifecycle Marketing

Digital Marketing

Multi-channel Campaigns

CRM platforms (Adobe, Salesforce, Mark

Education

Bachelor's Degree in Marketing/Business/Communications

Tools

Adobe Campaign Classic

Adobe Campaign

Adobe Marketing Cloud

Salesforce Marketing Cloud

Marketo

HubSpot

Job description

Reynolds American is seeking a Senior Manager Campaign Operations in Winston-Salem, NC to lead the Digital Campaign Operations team and drive data-driven omnichannel campaigns across 12+ brands.

You’ll shepherd Adobe Campaign, AEP, and related tools, shaping customer journeys with segmentation and personalization while partnering with cross-functional teams to maximize deliverability and business impact.