Senior Loyalty Marketing Manager — Beauty Insider

LVMH Group; Northern (KY); Hybrid; USD 114,000 - 152,000; Full time

Benefits offered by this job

Health insurance

401k with match

Paid time off

Product discounts

Job summary

Sephora at Kohl’s is seeking a Senior Marketing Manager to lead loyalty marketing activities, driving Beauty Insider member acquisition, engagement, and sampling redemption across retail and ecommerce channels. You’ll shape client-centric loyalty strategies and experiences that strengthen engagement and fuel business growth with Sephora and Kohl’s.

You will collaborate across a highly cross-functional team, manage budgets, and translate insights into actionable plans, leveraging loyalty

Qualifications

• 8+ years of experience in marketing, program management, strategy, and/or loyalty program management.
• Strong marketing acumen and understanding of the client point of view.
• Proven ability to collaborate across complex cross-functional programs and partnerships.
• Strong analytical skills and the ability to translate insights into actionable plans.
• Effective written and verbal communication skills.
• Exceptional organizational and time management skills, with the ability to manage competing priorities.

Responsibilities

• Lead efforts to acquire and engage Beauty Insider members across Sephora at Kohl’s retail and ecommerce channels.
• Partner with internal and external leadership to support new member acquisition goals and evolving loyalty KPIs.
• Help define the loyalty roadmap and develop initiatives that support the client journey, including loyalty and promotional campaigns.
• Serve as the marketing subject matter expert for loyalty-related technology projects, including supporting collateral and creative updates.
• Own the end-to-end marketing strategy for loyalty initiatives in partnership with Sephora Beauty Insider and Kohl’s Rewards teams.
• Identify opportunities to drive new client acquisition, deepen program engagement, and increase client lifetime value.
• Guide the integration of Sephora at Kohl’s across loyalty programs, client journeys, and CRM communications to ensure a seamless client experience.
• Partner with Kohl’s Rewards on dual rewards marketing strategies that improve enrollment and highlight a key value proposition of shopping Sephora at Kohl’s.
• Monitor redemption KPIs for rewards, sample bags, and birthday gifts, and partner on sample assortment planning.
• Manage point earn and burn estimates and oversee the Sephora at Kohl’s Beauty Insider program budget in coordination with Analytics and Finance.

Skills

Marketing strategy

Loyalty programs

Cross-functional collaboration

Analytical skills

Communication

Job description

Sephora at Kohl’s is seeking a Senior Marketing Manager to lead loyalty marketing activities, driving Beauty Insider member acquisition, engagement, and sampling redemption across retail and ecommerce channels. You’ll shape client-centric loyalty strategies and experiences that strengthen engagement and fuel business growth with Sephora and Kohl’s.

You will collaborate across a highly cross-functional team, manage budgets, and translate insights into actionable plans, leveraging loyalty