Senior Living Sales Performance Coach Travel

Cogir-Senior-Living-2; Santa Rosa (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Travel opportunities

On-site community immersion

Job summary

Cogir-Senior-Living-2 is seeking a Sales Performance Specialist to travel across communities, coaching teams and optimizing sales performance. You’ll act as a strategic partner, driving occupancy and lead conversion while maintaining accountability for a strong sales culture.

The role requires 3–5 years in senior living sales, excellent CRM skills, and a hands-on, results-driven mindset. Expect travel 10 days on, 4 days off, with immersive community assignments.

Qualifications

• 3–5 years of senior living sales experience.
• College degree preferred or equivalent hands-on industry experience.
• Strong working knowledge of CRM systems and sales pipeline management.
• Excellent communication skills; able to coach a team, close a tour, and win over a family.
• Self-starter with the ability to manage multiple communities/priorities.

Responsibilities

• Analyze occupancy, inquiry, tour, and conversion data to identify what works.
• Identify gaps and barriers in the sales funnel.
• Partner with EDs and Sales Directors to build census growth strategies.
• Uphold sales standards across calls, biz dev, tours, home visits, events.
• Lead deep-dive performance reviews and implement action plans.

Skills

CRM knowledge

Senior living sales

Communication

Coaching

Organization

Education

College degree preferred

Tools

CRM software

Job description

Cogir-Senior-Living-2 is seeking a Sales Performance Specialist to travel across communities, coaching teams and optimizing sales performance. You’ll act as a strategic partner, driving occupancy and lead conversion while maintaining accountability for a strong sales culture.

The role requires 3–5 years in senior living sales, excellent CRM skills, and a hands-on, results-driven mindset. Expect travel 10 days on, 4 days off, with immersive community assignments.