Sales Performance Specialist - CA

Cogir Senior Living; Santa Rosa (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Travel opportunities

On-site community immersion

Job summary

Cogir-Senior-Living-2 is seeking a Sales Performance Specialist to travel across communities, coaching teams and optimizing sales performance. You’ll act as a strategic partner, driving occupancy and lead conversion while maintaining accountability for a strong sales culture.

The role requires 3–5 years in senior living sales, excellent CRM skills, and a hands-on, results-driven mindset. Expect travel 10 days on, 4 days off, with immersive community assignments.

Qualifications

• 3–5 years of senior living sales experience.
• College degree preferred or equivalent hands-on industry experience.
• Strong working knowledge of CRM systems and sales pipeline management.
• Excellent communication skills; able to coach a team, close a tour, and win over a family.
• Self-starter with the ability to manage multiple communities/priorities.

Responsibilities

• Analyze occupancy, inquiry, tour, and conversion data to identify what works.
• Identify gaps and barriers in the sales funnel.
• Partner with EDs and Sales Directors to build census growth strategies.
• Uphold sales standards across calls, biz dev, tours, home visits, events.
• Lead deep-dive performance reviews and implement action plans.

Skills

CRM knowledge

Senior living sales

Communication

Coaching

Organization

Education

College degree preferred

Tools

CRM software

Job description

Description

Do you love to travel? Crave variety in your workday? Are you a savvy senior living sales pro who's ready for a new challenge?

Join our team as a Sales Performance Specialist and take your sales expertise on the road. Every month is different: new communities, new teams, new challenges to solve. If you thrive on variety, love a good sales puzzle, and want your work to have real, visible impact across the company, this is your role.

What You'll Actually Be Doing

You're not just another Sales Director. You're the specialist corporate calls in when a community needs a boost - a fresh set of eyes, hands-on coaching, or someone to steady the ship during a leadership transition. Think of yourself as a strategic partner and a sales force multiplier, rolled into one.

Sales Strategy & Performance Optimization

• Dig into occupancy, inquiry, tour, and conversion data to find what's working and what's not
• Spot the gaps and barriers hiding in the sales funnel
• Partner with EDs and Sales Directors to build real census growth strategies
• Live and breathe the sales standards: calls, biz dev, tours, home visits, events - all of it
• Run deep-dive performance reviews and build action plans that actually get executed

Coaching Communities With a CRD Already in Place

• Sharpen lead conversion
• Work the CRM call leads, call lost leads, follow up on every tour
• Level up relationship selling, tour effectiveness, follow-up cadence, and closing technique
• Get out into the community for outreach and business development
• Reinforce sales culture, standards, and accountability - every time

Step In When It Matters Most

When a Sales Director role goes vacant, you're the steady hand that keeps things moving:

• Inquiry response
• Lead management
• Tours
• Move-in pipeline
• CRM documentation
• Stabilizing occupancy through the transition
• Stabilizing occupancy through the transition

The Travel Life

This role is built for someone who wants a role, not a desk. Here's how it works:

• 10 days on, 4 days off - a real, predictable rhythm
• Travel to assigned communities as needed
• You'll stay in and immerse yourself in the community you're working, for the full shift

Requirements

What You Bring to the Table

• 3-5 years of senior living sales experience
• College degree preferred, or equivalent hands‑on industry experience
• Strong working knowledge of CRM systems and sales pipeline management
• Excellent communication skills, you can coach a team, close a tour, and win over a family, all in the same day
• A self-starter mentality, comfortable walking into a new community and building trust fast
• Strong organizational skills and the ability to manage multiple communities/priorities at once
• A results-driven mindset with a genuine passion for senior living