Sales Performance Specialist

Cogir USA; Santa Rosa (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Travel opportunities

Flexible travel schedule

Community engagement and outreach

Job summary

Cogir USA seeks a Sales Performance Specialist to drive census growth across aging communities. You will analyze occupancy and conversion data, coach local teams, and partner with directors to optimize sales processes. Expect a dynamic travel schedule to support leadership transitions and community outreach.

You'll operate as a strategic partner, ensuring high-quality tours, follow-up, and relationship selling while maintaining sales standards in a fast-paced, multifaceted environment.

Qualifications

• 3–5 years of senior living sales experience.
• Strong CRM and sales pipeline management skills.
• Ability to coach teams and close tours with families.

Responsibilities

• Analyze occupancy and funnel data to optimize sales performance.
• Identify gaps in the sales funnel and implement action plans.
• Partner with Directors to drive census growth and lead-nurturing.
• Engage in calls, tours, home visits, events, and business development.
• Travel to communities and support during leadership transitions.

Skills

Senior living sales

CRM proficiency

Coaching teams

Data-driven selling

Excellent communication

Education

College degree preferred or equivalent

Job description

Do you love to travel? Crave variety in your workday? Are you a savvy senior living sales pro who's ready for a new challenge?

Join our team as a Sales Performance Specialist and take your sales expertise on the road. Every month is different: new communities, new teams, new challenges to solve. If you thrive on variety, love a good sales puzzle, and want your work to have real, visible impact across the company, this is your role.

What You'll Actually Be Doing

You're not just another Sales Director. You're the specialist corporate calls in when a community needs a boost - a fresh set of eyes, hands-on coaching, or someone to steady the ship during a leadership transition. Think of yourself as a strategic partner and a sales force multiplier, rolled into one.

Sales Strategy & Performance Optimization

• Dig into occupancy, inquiry, tour, and conversion data to find what's working and what's not
• Spot the gaps and barriers hiding in the sales funnel
• Partner with EDs and Sales Directors to build real census growth strategies
• Live and breathe the sales standards: calls, biz dev, tours, home visits, events — all of it
• Run deep-dive performance reviews and build action plans that actually get executed

Coaching Communities With a CRD Already in Place

• Sharpen lead conversion
• Work the CRM call leads, call lost leads, follow up on every tour
• Level up relationship selling, tour effectiveness, follow-up cadence, and closing technique
• Get out into the community for outreach and business development
• Reinforce sales culture, standards, and accountability — every time

Step In When It Matters Most

• Stabilizing occupancy through the transition

The Travel Life

• 10 days on, 4 days off — a real, predictable rhythm
• Travel to assigned communities as needed
• You'll stay in and immerse yourself in the community you're working, for the full shift

Requirements

What You Bring to the Table

• 3–5 years of senior living sales experience
• College degree preferred, or equivalent hands-on industry experience
• Strong working knowledge of CRM systems and sales pipeline management
• Excellent communication skills, you can coach a team, close a tour, and win over a family, all in the same day
• A self-starter mentality, comfortable walking into a new community and building trust fast
• Strong organizational skills and the ability to manage multiple communities/priorities at once
• A results-driven mindset with a genuine passion for senior living