Sales Performance Specialist - CA

Cogir Senior Living; Santa Rosa (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Cogir Senior Living is seeking a dynamic Senior Sales Director who loves travel and thrives on variety. You’ll be the strategic partner that boosts occupancy across communities, coaching leaders, optimizing strategy, and driving census growth through hands-on support.

The role requires 3–5 years in senior living sales, strong CRM and pipeline management, and exceptional communication. Expect 10 days on/4 days off travel with hands-on community immersion.

Qualifications

• 3–5 years of senior living sales experience.
• College degree preferred or equivalent hands-on industry experience.
• Strong working knowledge of CRM systems and sales pipeline management.
• Excellent communication skills; you can coach a team, close a tour, and win over a family, all in the same day.
• A self-starter mentality; comfortable walking into a new community and building trust fast.
• Strong organizational skills and the ability to manage multiple communities/priorities at once.
• A results-driven mindset with a genuine passion for senior living.

Responsibilities

• You're not just another Sales Director. Act as the specialist corporate calls in when a community needs a boost — a fresh set of eyes, hands-on coaching, or someone to steady the ship during a leadership transition.
• Dig into occupancy, inquiry, tour, and conversion data to find what's working and what's not.
• Spot gaps and barriers hiding in the sales funnel.
• Partner with EDs and Sales Directors to build census growth strategies.
• Live and breathe the sales standards: calls, biz dev, tours, home visits, events — all of it.
• Run deep-dive performance reviews and build action plans that actually get executed.
• Sharpen lead conversion; work the CRM call leads, call lost leads, follow up on every tour.
• Level up relationship selling, tour effectiveness, follow-up cadence, and closing technique.
• Get out into the community for outreach and business development.
• Reinforce sales culture, standards, and accountability — every time.
• Inquiry response; lead management; tours; move-in pipeline; CRM documentation; stabilizing occupancy through the transition.

Skills

Senior living sales

CRM systems

Coaching

Lead management

Communication skills

Education

College degree preferred or equivalent

Job description

Description

Do you love to travel? Crave variety in your workday? Are you a savvy senior living sales pro who's ready for a new challenge?

Job Type

Full-time

Description

Do you love to travel? Crave variety in your workday? Are you a savvy senior living sales pro who's ready for a new challenge?

What You'll Actually Be Doing

You're not just another Sales Director. You're the specialist corporate calls in when a community needs a boost - a fresh set of eyes, hands-on coaching, or someone to steady the ship during a leadership transition. Think of yourself as a strategic partner and a sales force multiplier, rolled into one.

Sales Strategy & Performance Optimization

• Dig into occupancy, inquiry, tour, and conversion data to find what's working and what's not
• Spot the gaps and barriers hiding in the sales funnel
• Partner with EDs and Sales Directors to build real census growth strategies
• Live and breathe the sales standards: calls, biz dev, tours, home visits, events — all of it
• Run deep-dive performance reviews and build action plans that actually get executed

Coaching Communities With a CRD Already in Place

• Sharpen lead conversion
• Work the CRM call leads, call lost leads, follow up on every tour
• Level up relationship selling, tour effectiveness, follow-up cadence, and closing technique
• Get out into the community for outreach and business development
• Reinforce sales culture, standards, and accountability — every time

Step In When It Matters Most

• Inquiry response
• Lead management
• Tours
• Move-in pipeline
• CRM documentation
• Stabilizing occupancy through the transition

The Travel Life

• 10 days on, 4 days off — a real, predictable rhythm
• Travel to assigned communities as needed
• You'll stay in and immerse yourself in the community you're working, for the full shift

Requirements

What You Bring to the Table

• 3–5 years of senior living sales experience
• College degree preferred, or equivalent hands-on industry experience
• Strong working knowledge of CRM systems and sales pipeline management
• Excellent communication skills, you can coach a team, close a tour, and win over a family, all in the same day
• A self-starter mentality, comfortable walking into a new community and building trust fast
• Strong organizational skills and the ability to manage multiple communities/priorities at once
• A results-driven mindset with a genuine passion for senior living