Senior Living Sales & Marketing Director

Harmony Senior Services, LLC; Laurel (MD); On-site; USD 36,000 - 575,000; Full time

Benefits offered by this job

401k

Fulltime & Part-time Benefits Packages

Training, Development & Career Ladder

Great work-life balance

Flexible Scheduling

Job summary

Harmony Senior Services, LLC is seeking a Sales and Marketing Director to oversee marketing efforts, drive census growth, and develop strong community relations. The role includes planning, staff training, inquiry handling, and event hosting to promote the community and support residents and families.

The position requires leadership experience in senior care marketing, data analysis skills, and the ability to coordinate admissions and move-ins in a fast-paced environment.

Qualifications

• Must have a High School Diploma or GED.
• Bachelor’s degree preferred or equivalent experience.
• Three years’ experience working as a marketing director in senior care.
• Demonstrated ability to build a census.
• Strong organizational skills and ability to multi-task and complete projects on time.
• Ability to establish relationships with prospective clients and families, groups, and management.
• Strong oral and written communication skills and computer proficiency.

Responsibilities

• Oversee internal and external marketing efforts to meet census targets.
• Develop quarterly marketing plans in line with corporate standards.
• Lead marketing meetings and manage inquiries and tours.
• Coordinate move-in process and admissions paperwork.
• Build community relationships and host events.
• Promote the community as a meeting space for local groups.
• Act as educational spokesperson on aging and health issues.
• Respond to resident and family concerns in a timely manner.

Skills

Communication skills

Data analysis

Organizational skills

Multi-tasking

Computer proficiency

Education

High School Diploma or GED

Bachelor’s degree preferred

Job description

Harmony Senior Services, LLC is seeking a Sales and Marketing Director to oversee marketing efforts, drive census growth, and develop strong community relations. The role includes planning, staff training, inquiry handling, and event hosting to promote the community and support residents and families.

The position requires leadership experience in senior care marketing, data analysis skills, and the ability to coordinate admissions and move-ins in a fast-paced environment.