Director of Sales and Marketing

Anne Arundel Operations LLC; Laurel (MD); On-site; USD 36,000 - 575,000; Full time

Benefits offered by this job

401k + Fulltime & Part-time Benefits

Training, Development & Career Ladder

Great work-life balance

Flexible Scheduling

Job summary

Harmony Senior Services is seeking a Sales and Marketing Director to oversee all marketing efforts for a senior living community in Laurel, MD. The role involves developing strategies to meet census goals, training staff on inquiry handling, and coordinating quarterly marketing plans in line with corporate standards.

The position requires a high school diploma or GED, a preferred bachelor’s degree, and at least three years of experience as a marketing director in senior care.

Qualifications

• Must have a High School Diploma or GED.
• Bachelor’s degree preferred or equivalent experience.
• Three years’ experience working as a marketing director in senior care.
• Ability to analyze data and develop and implement a marketing plan.
• Strong organizational skills and ability to multi-task and complete projects on time.

Responsibilities

• Oversee internal and external marketing efforts to meet census targets.
• Adhere to Harmony Way and building readiness standards.
• Develop quarterly marketing plans in concert with the marketing team.
• Train staff on telephone etiquette and inquiry handling.
• Lead internal marketing meetings and manage inquiries and lead tracking.
• Host community events and build relationships with local groups.

Skills

Marketing leadership

Data analysis

Relationship building

Communication skills

Education

High School Diploma or GED

Bachelor's degree

Job description

3825 Fort Meade Road, Laurel, Maryland 20724

Job Description

• The Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census.
• Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness.
• Develop model room according to protocols.
• Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette.
• Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards.
• Complete all marketing reports in a timely manner.
• Lead internal marketing meetings.
• Manage all inquiries personally when in the building.
• Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines.
• Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director.
• Provide customer service training as part of the orientation of all new hires and at least annually to all staff.
• Promote all appropriate sales enhancements.
• Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling.
• Use lead tracking system to document all contacts with prospects.
• Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day.
• Identify needs, barriers, and next steps for each inquiry.
• Generate required reports related to marketing activity by using lead tracking system.
• Conduct external marketing calls according to corporate schedule, and dependent on census.
• Enter calls in lead tracking system.
• Follow-up on all external calls.
• Host community events according to predetermined schedule.
• Establish, promote and/or work with senior care support groups.
• Promote the community as a meeting space for local groups.
• Build community relationships through participation in networking groups at least 1x weekly.
• Serve as educational spokesperson on aging and health issues.
• Develop Resident Referrals through promotion of incentives and housewarming parties.
• Review and collect all appropriate admissions paperwork with resident and family and ensure completeness; distribute to appropriate department heads.
• Manage the move-in process to ensure that all department heads are involved and introduced to new residents within 48 hours of arrival.
• Ensure that each apartment is ready for move-in utilizing the room readiness checklist.
• Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary.
• Respond to all resident and family concerns in a timely manner.
• Participate in the resident and family survey process and respond to any concerns mentioned.
• Develop family events according to corporate guidelines and in collaboration with other members of the marketing team.
• Develop an active Respite Program.
• Visit residents when in the hospital.
• Help serve as community spokesperson for local media; ensuring that the Media Relations Policy is followed.
• Develop positive relationships with local media to promote coverage of the community.
• Other duties as assigned.

Requirements

• Must have a High School Diploma or GED.
• Bachelor’s degree preferred or equivalent experience.
• Three years’ experience working as a marketing director in senior care.
• Demonstrated ability to build a census.
• Ability to analyze data and develop and implement a marketing plan.
• Strong organizational skills and ability to multi-task and complete projects on time.
• Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team.
• Must possess strong oral and written communication skills and be proficient using computer programs.
• Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends.
• Must be able to lift, carry, and push up to 25lbs.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or any other legally protected status. We are committed to fostering a diverse and inclusive workplace.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or any other legally protected status. We are committed to fostering a diverse and inclusive workplace.

Benefits

• 401k + Fulltime & Part-time Benefits Packages
• Training, Development & Career Laddering
• Great work-life balance
• Flexible Scheduling

Pay Range

Pay Range: $35,568.00 - $575,000.14

Company Overview

Harmony Senior Services is a certified Great Place To Work and one of the country’s fastest growing companies in the luxury senior living industry offering independent living, assisted living, and memory care in 45+ locations across the United States. Harmony Senior Services was founded on the belief that people deserve access to high quality senior living options. It is our honor to provide each resident, family member, and associate with the same care, compassion, and respect we would for our own family. We are a family serving families. Our team members are the foundation of the Harmony family, and we strive to create an environment where everyone feels safe, supported, and valued. We are passionate about serving our residents and their families while fostering a meaningful and fulfilling workplace for our team. Begin your journey with Harmony Senior Services and join one of the leaders in the senior living industry today! We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, or any other legally protected status. We are committed to fostering a diverse and inclusive workplace.