Senior Living Growth & Outreach Director

Preferred Care Management; Potomac (MD); On-site; USD 95,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off (PTO)

Professional growth opportunities

Job summary

Preferred Care Management is seeking a Sales/Marketing Director to drive census growth for our senior living community. You will develop marketing strategies, conduct tours, and guide families through admissions with empathy and clarity.

The role emphasizes building strong referral partnerships, managing digital marketing, and maintaining accurate CRM lead tracking. You will engage at events and community outreach to raise program visibility and occupancy.

Qualifications

• Experience leading sales and marketing programs for senior living communities.
• Ability to guide families through admissions and decision-making process.
• Proven ability to build referral networks with hospitals, rehabs, physicians, and senior services.

Responsibilities

• Develop and execute marketing strategies to increase occupancy.
• Build and maintain referral relationships with hospitals, rehabs, physicians, and senior service providers.
• Conduct tours, follow-ups, and support families through admissions.
• Attend community events, networking functions, and outreach activities.
• Manage digital marketing efforts, including social media and online listings.
• Maintain CRM data and track lead activity.
• Represent the community with professionalism, empathy, and enthusiasm.

Skills

Sales Leadership

Marketing Strategy

Relationship Building

CRM Management

Community Networking

Team Collaboration

Education

Bachelor's degree in Marketing/Business or related field

Tools

CRM systems

Digital Marketing

Social Media Management

Job description

Preferred Care Management is seeking a Sales/Marketing Director to drive census growth for our senior living community. You will develop marketing strategies, conduct tours, and guide families through admissions with empathy and clarity.

The role emphasizes building strong referral partnerships, managing digital marketing, and maintaining accurate CRM lead tracking. You will engage at events and community outreach to raise program visibility and occupancy.