Senior Living Sales Director: Grow Census & Referral Network

Experience Senior Living LLC.; Naples (CA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with employer match

Paid holidays

Paid time off

Job summary

The Experience Senior Living Team is seeking a Director of Sales to lead community marketing and sales initiatives. This role focuses on relationship-driven selling, strategic planning, and closing high-quality referrals to boost census and revenue.

The position requires strong communication, independence, and a collaborative approach to manage weekly schedules, field visits, and partnerships with referral sources. A Bachelor’s degree and senior living sales experience are preferred.

Qualifications

• Bachelor's degree or equivalent experience preferred.
• Experience in sales or leasing in health care or senior living preferred.
• Excellent verbal and written communication skills.
• Ability to build trust with clients and influencers and to close.
• Must be able to work nights, weekends and holidays.

Responsibilities

• Meet or exceed monthly sales standards for company/community.
• Lead face-to-face sales activities including home visits, tours, and follow-up.
• Respond to inquiries via phone, email, and in-person with timely follow-up.
• Maintain and update the community database with inquiries, referrals, and follow-ups.
• Develop relationships with referral sources and perform field visits.
• Coordinate annual sales and marketing plan and monitor ROI for strategies.
• Track move-ins/move-outs and referral activity to guide follow-up actions.
• Assist with move-in paperwork and ensure compliance with policies.

Skills

Relationship selling

Closing skills

Motivational interviewing

Communication skills

Empathy

Team player

Customer service

Education

Bachelor's degree

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

PowerPoint

Job description

The Experience Senior Living Team is seeking a Director of Sales to lead community marketing and sales initiatives. This role focuses on relationship-driven selling, strategic planning, and closing high-quality referrals to boost census and revenue.

The position requires strong communication, independence, and a collaborative approach to manage weekly schedules, field visits, and partnerships with referral sources. A Bachelor’s degree and senior living sales experience are preferred.