Senior Living Sales Director: Growth & Impact

Experience Senior Living; Kentucky; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical

Dental

Vision

STD/LTD

Life insurance

401k match

Paid holidays

PTO 20 days

Job summary

Experience Senior Living is seeking a Director of Sales to lead residential sales efforts across our communities. You will drive client engagement through home visits, tours, and proactive follow-up, while building strong referral networks and managing budgets.

The ideal candidate has a background in senior living sales, excellent communication, and a talent for closing. A Bachelor’s degree or equivalent experience is preferred; strong MS Office and CRM skills are expected.

Qualifications

• Bachelor’s degree or equivalent experience preferred.
• Experience in sales or leasing in health care or senior living helpful.
• Strong relationship-selling and closing abilities.
• Motivational interviewing experience preferred.
• Ability to read, speak, and understand English; customer-service oriented.

Responsibilities

• Meet or exceed monthly company/community sales standards.
• Focus on sales zone activities including face-to-face visits and client home visits.
• Respond to inquiries by phone, email, online, and in person; conduct tours.
• Maintain community database with inquiries and follow-up communications.
• Develop and maintain relationships with referral sources; qualify leads to maximize referrals.
• Review competitive landscape and market services; adjust strategies accordingly.
• Create and oversee the annual sales and marketing plan; analyze ROI.
• Track move-ins/move-outs and referral activity; coordinate follow-up actions.
• Assist with move-in paperwork ensuring smooth resident transitions and compliance.
• Provide regional management with reports on sales activities.
• Attend core sales training events to enhance techniques and census growth.
• Promote events to invite visits and tours of the community.
• Monitor and manage department budget; support optimal resource use.
• Experience in senior living preferred; willingness to learn and adapt.
• Proven ability to connect with clients and manage expectations.

Skills

Relationship selling

Closing skills

Motivational interviewing

Communication

Client management

Driver's license

Time management

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

PowerPoint

CRM system

Job description

Experience Senior Living is seeking a Director of Sales to lead residential sales efforts across our communities. You will drive client engagement through home visits, tours, and proactive follow-up, while building strong referral networks and managing budgets.

The ideal candidate has a background in senior living sales, excellent communication, and a talent for closing. A Bachelor’s degree or equivalent experience is preferred; strong MS Office and CRM skills are expected.