Senior Living Sales Director — Drive Occupancy & Outreach

Merrill Gardens; Rancho Cucamonga (CA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive pay and comprehensive ben­

Company-paid EAP

Paid time off

Free daily meal

401(k) with company match

Tuition reimbursement

Disability insurance

Pet insurance

Advance Pay

advancement opportunities

Job summary

Merrill Gardens at Rancho Cucamonga is seeking a Senior Living Sales Director (Community Relations Director) to drive occupancy and lead sales/marketing initiatives. You will manage the sales process, coordinate with GM and departments, and develop outreach strategies to generate leads and promote the community.

The role emphasizes building relationships with referral sources, maintaining CRM/Yardi reporting, and delivering a high level of customer service to residents and families.

Qualifications

• Four-year degree in Business, Marketing, Public Relations or Communications preferred.
• Three-plus years sales and marketing experience, preferably in a related field.
• Actual pay rate within stated pay range is determined based on relevant factors in compliance with state and local wage laws.

Responsibilities

• Achieves and maintains a high occupancy percentage.
• Maintains the sales tracking system for the community and informs GM and Director of Sales of trends.
• Manages the entire sales process: building prospect base, responding to inquiries, generating tours, following up, and securing deposits for move-ins.
• Assists in transitioning move-ins to GM, Assisted Living Director, and other department heads.
• Develops and implements innovative sales/marketing plans.
• Develops community outreach plans with referral sources to generate leads and positive community reputation.
• Works with Marketing to provide feedback on media advertising and sponsorships.
• Coordinates with Activities Director and Executive Chef to plan events for residents and prospect outreach.
• Performs competitive shops and stays aware of competitors to inform leadership.

Skills

Sales experience

Marketing experience

Relationship building

Budget management

Education

Four-year degree in Business, Marketing, Public Relations or Communications

Job description

Merrill Gardens at Rancho Cucamonga is seeking a Senior Living Sales Director (Community Relations Director) to drive occupancy and lead sales/marketing initiatives. You will manage the sales process, coordinate with GM and departments, and develop outreach strategies to generate leads and promote the community.

The role emphasizes building relationships with referral sources, maintaining CRM/Yardi reporting, and delivering a high level of customer service to residents and families.