Senior Living Sales Director — Drive Move-ins & Growth

Benton House of Clermont; Sugar Hill (GA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive pay

Medical

Dental

Vision

Life insurance

Disability insurance

Paid time off

401(k) with employer match

Career growth opportunities

Wellness benefits

Employee Assistance Program

Job summary

TerraBella Senior Living is seeking a Director of Sales to manage community sales operations, connecting with prospective residents across channels to drive move-ins and occupancy. You will utilize market insights, lead management, and a structured sales process to optimize revenue.

Responsibilities include leading the sales playbook, reporting metrics, coordinating with the ED and marketing, and developing strong referral networks to expand the community’s reach.

Qualifications

• Bachelor’s degree preferred in marketing, business or related field.
• Two years in marketing/sales in senior living preferred.
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Experience with sales CRM systems and tracking leads.

Responsibilities

• Manage sales operations to meet occupancy targets and revenue goals.
• Lead discovery, objections handling, and closing using the Sales Playbook.
• Maintain sales tracking reports and provide daily updates to leadership.
• Collaborate with Executive Director and marketing on lead-generation tactics.
• Plan local sales events and coordinate move-ins with clinical and operations teams.
• Develop and maintain relationships with referral sources and partners.

Skills

Interpersonal communication

Sales aptitude

CRM experience

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

CRM systems

Job description

TerraBella Senior Living is seeking a Director of Sales to manage community sales operations, connecting with prospective residents across channels to drive move-ins and occupancy. You will utilize market insights, lead management, and a structured sales process to optimize revenue.

Responsibilities include leading the sales playbook, reporting metrics, coordinating with the ED and marketing, and developing strong referral networks to expand the community’s reach.