Senior Living Sales Director — Growth & Occupancy

TerraBella Senior Living, LLC; Asheboro (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with employer match

Paid time off & holidays

Career growth opportunities

Job summary

TerraBella Senior Living, LLC seeks a Director of Sales to drive community sales and occupancy. You will engage with inquiries, convert leads, and manage the sales process across channels.

This role requires collaboration with the Executive Director and marketing teams to optimize revenue and occupancy targets. You will oversee strategy, track performance via CRM, and conduct on-site tours and events to generate qualified leads and move-ins.

Qualifications

• Bachelor’s degree in marketing, business, PR or related field is preferred.
• At least two years of marketing/sales experience in a senior living setting is preferred.
• Proficient in Microsoft Office and skilled with CRM systems.
• Experience tracking leads and sales activities is required.

Responsibilities

• Interact with leads from multiple channels and convert them into residents using our sales process.
• Manage the Sales Playbook to achieve budgeted occupancy and net revenue.
• Collaborate with Executive Director and marketing to reach lead goals.
• Maintain CRM records and provide regular sales activity updates.
• Lead strategy meetings and report key results to leadership.

Skills

Sales experience

CRM experience

MS Office proficiency

Education

Bachelor’s degree in marketing, Business, Public Relations, or related field

Tools

CRM systems

Microsoft Office

Job description

TerraBella Senior Living, LLC seeks a Director of Sales to drive community sales and occupancy. You will engage with inquiries, convert leads, and manage the sales process across channels.

This role requires collaboration with the Executive Director and marketing teams to optimize revenue and occupancy targets. You will oversee strategy, track performance via CRM, and conduct on-site tours and events to generate qualified leads and move-ins.