Senior Living Paid Media Strategist

Angell Marketing; Phoenix (AZ); Presencial; USD 65.000 - 85.000; Jornada completa

Descripción de la vacante

Angell Marketing in Phoenix, AZ is seeking a Digital Paid Media Specialist to lead paid search, social, and CTV campaigns for senior living clients. You will build, launch, and optimize programs on Google Ads, Meta Ads Manager, and programmatic platforms, with a data-driven approach to improve lead generation and brand awareness.

The ideal candidate has 3+ years in an agency setting, strong analytical skills, proficiency with Google Analytics and Tag Manager, and Google Ads/Meta Blueprint

Formación

• Bachelor's degree or equivalent in Marketing, Advertising, or related field.
• 3+ years of paid media experience in an agency setting with a proven campaign portfolio.
• Strong proficiency with Google Ads and Meta Ads Manager, including bid strategy and budgeting.

Responsabilidades

• Own and drive paid search (PPC/SEM), social (Meta) and CTV strategy and execution across client campaigns.
• Build, launch, and optimize campaigns on Google Ads, Meta Ads Manager, and programmatic platforms.
• Develop audience strategies, targeting, creative testing plans, and channel mix recommendations for lead generation in senior living.

Conocimientos

Paid media strategy

Campaign optimization

Analytical thinking

Cross-functional collaboration

Communication skills

Educación

Bachelor's degree in Marketing/Advertising

Herramientas

Google Ads

Meta Ads Manager

Descripción del empleo

Angell Marketing in Phoenix, AZ is seeking a Digital Paid Media Specialist to lead paid search, social, and CTV campaigns for senior living clients. You will build, launch, and optimize programs on Google Ads, Meta Ads Manager, and programmatic platforms, with a data-driven approach to improve lead generation and brand awareness.

The ideal candidate has 3+ years in an agency setting, strong analytical skills, proficiency with Google Analytics and Tag Manager, and Google Ads/Meta Blueprint