Senior Living Community Relations & Growth Director

Bridgewaterpk; Ocala (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Bridgewater Park Assisted Living in Ocala, FL seeks a compassionate Community Relations Director to drive occupancy and build strong referral networks. You will conduct tours, follow up with leads, and partner with local professionals to showcase the community’s value for seniors and families.

The role emphasizes relationship-building, targeted outreach, and a proactive, service-focused approach to welcome prospective residents and ensure a smooth move-in.

Qualifications

• High school diploma or GED required.
• Understanding of safe, effective Admission practices within the state of employment.

Responsibilities

• Promote the facilities to generate inquiries and grow occupancy.
• Demonstrate sales skills by matching needs to services.
• Provide excellent customer service and positive impressions on tours.
• Cultivate relationships with professionals and referral sources.
• Generate leads and document in CRM system.
• Represent Bridgewater Park at networking events and host lead events.
• Coordinate smooth move-in process and meet sales activity standards.
• Develop quarterly marketing plans and monitor local competitors.

Skills

Sales skills

Customer service

Lead generation

Networking

Communication

Event hosting

Marketing plans

Relationship building

Education

High school diploma or GED

Tools

CRM

Job description

Bridgewater Park Assisted Living in Ocala, FL seeks a compassionate Community Relations Director to drive occupancy and build strong referral networks. You will conduct tours, follow up with leads, and partner with local professionals to showcase the community’s value for seniors and families.

The role emphasizes relationship-building, targeted outreach, and a proactive, service-focused approach to welcome prospective residents and ensure a smooth move-in.