Senior Lifestyle Marketing Lead

Peter Millar; Raleigh (NC); On-site; USD 110,000 - 145,000; Full time

Job summary

Peter Millar in Raleigh, NC, is seeking a Senior Manager, Integrated Marketing - Lifestyle to lead the development and execution of campaigns that build awareness, engagement, and affinity for the lifestyle business beyond golf.

You will collaborate with Brand, Creative, Media, Digital, Consumer Engagement, Merchandising, and Product teams to shape seasonal narratives and product positioning, translating cultural insights into cohesive marketing programs.

Qualifications

• 7+ years of experience in integrated or brand marketing.
• Experience in luxury apparel or premium lifestyle brands.
• Proven multi-channel campaign execution across digital, social, PR, and partnerships.

Responsibilities

• Lead lifestyle marketing strategy for categories outside golf.
• Develop and execute integrated campaigns across upper to middle funnel.
• Collaborate with Creative, Media, Consumer Engagement, Merchandising, and Product teams.
• Manage budgets, timelines, and KPIs for cross-channel campaigns.
• Identify strategic partnerships to expand lifestyle audience.

Skills

Integrated marketing

Brand storytelling

Campaign management

Cross-functional collaboration

Premium branding

Education

Bachelor’s degree, or equivalent

Job description

Peter Millar in Raleigh, NC, is seeking a Senior Manager, Integrated Marketing - Lifestyle to lead the development and execution of campaigns that build awareness, engagement, and affinity for the lifestyle business beyond golf.

You will collaborate with Brand, Creative, Media, Digital, Consumer Engagement, Merchandising, and Product teams to shape seasonal narratives and product positioning, translating cultural insights into cohesive marketing programs.