Global Marketing Leader — Brand Growth & Strategy

Peter Millar; Raleigh (NC); On-site; USD 180,000 - 260,000; Full time

Job summary

Peter Millar in Raleigh, NC seeks a visionary VP of Marketing to lead the brand’s global marketing strategy across channels. You will oversee brand storytelling, PR, partnerships, events, and retail marketing while building and mentoring a high‑performing team.

You bring 10+ years of progressive marketing leadership in premium consumer brands and a data‑driven, creative mindset. Expect cross‑functional collaboration and a fast‑paced, growth‑oriented environment.

Qualifications

• 10+ years of progressive marketing leadership experience in premium consumer brands.
• Visionary leader with strategic thinking and hands-on execution skills.
• Collaborative, authentic, and able to build strong relationships across the organization.
• Entrepreneurial spirit with creativity, curiosity, and adaptability.
• Strong communicator with executive presence and ability to inspire teams.

Responsibilities

• Develop and lead the brand's integrated marketing strategy to drive growth and brand awareness.
• Oversee brand positioning and ensure consistent messaging across channels (retail, wholesale, e-commerce, social, events).
• Lead creative direction and brand storytelling that connects with golfers and lifestyle consumers.
• Build and manage marketing budgets with ROI via performance metrics and analytics.
• Develop digital and organic social strategies to grow engagement and e-commerce sales.
• Drive PR and influencer marketing initiatives and relationships with athletes, media, and partners.
• Oversee event strategy including tournaments, lifestyle activations, and experiential marketing.
• Partner cross-functionally with Design, Sales, Digital, E‑Commerce, and Retail.

Skills

Multi-channel marketing

Digital marketing

Brand storytelling

Team leadership

Analytics

Tools

CRM platforms

Paid media platforms

Social media tools

Job description

Peter Millar in Raleigh, NC seeks a visionary VP of Marketing to lead the brand’s global marketing strategy across channels. You will oversee brand storytelling, PR, partnerships, events, and retail marketing while building and mentoring a high‑performing team.

You bring 10+ years of progressive marketing leadership in premium consumer brands and a data‑driven, creative mindset. Expect cross‑functional collaboration and a fast‑paced, growth‑oriented environment.