Senior Luxury Lifestyle Marketing Manager

Peter Millar LLC; Raleigh (NC); On-site; USD 120,000 - 170,000; Full time

Job summary

Peter Millar is seeking a Senior Manager, Integrated Marketing - Lifestyle to lead the development and execution of marketing strategies that build awareness, engagement, and affinity for Peter Millar's lifestyle business, defined as all categories and consumer occasions outside of golf.

You will lead integrated lifestyle campaigns across upper to middle funnel, ensuring messaging and visual identity remain consistent and on-brand across channels, with collaboration from Creative, Media, and

Qualifications

• Bachelor’s degree or equivalent; 7+ years in integrated marketing, brand marketing, or consumer marketing.
• Experience building and activating integrated campaigns across digital, social, PR, media, e-commerce, experiential, and partnership channels.
• Demonstrated success developing lifestyle campaigns for premium brands and luxury apparel.

Responsibilities

• Lead the lifestyle marketing strategy and go-to-market planning for Peter Millar categories outside of golf.
• Develop and execute integrated lifestyle campaigns across upper to middle funnel, ensuring consistency in messaging and visual identity.
• Collaborate with Creative, Media, and Consumer Engagement to develop lifestyle storytelling that drives brand awareness, consideration, and engagement.
• Partner with Merchandising and Product teams to shape seasonal narratives and product positioning aligned with lifestyle consumer needs and occasions.
• Manage cross-functional campaign timelines, deliverables, budgets, and KPIs to ensure flawless execution across brand, digital, e-commerce, PR, social, media, and wholesale touchpoints.
• Work with Media and Digital Commerce teams to connect upper- and mid-funnel lifestyle initiatives to consumer engagement, conversion, and performance goals.
• Support the Senior Director of Brand Management in defining and measuring brand awareness, consideration, engagement, and business impact for the lifestyle category in collaboration with the Corporate Strategy Team.
• Lead the creative briefing process for lifestyle campaigns, ensuring concepts clearly distinguish and strengthen Peter Millar's relevance beyond golf while aligning with the broader brand narrative.
• Translate cultural, consumer, and competitive insights into actionable lifestyle marketing opportunities, seasonal stories, and audiences.
• Organize ideas into a cohesive strategy and calendar and maintain clear communications with key stakeholders.
• Identify and execute strategic partnerships, collaborations, and brand experiences that expand the Peter Millar lifestyle audience and reinforce the brand's positioning beyond golf.
• Stay attuned to cultural, fashion, travel, and consumer trends, ensuring Peter Millar's lifestyle presence remains relevant, elevated, and aspirational.

Skills

Brand storytelling

Multi-channel marketing

Cross-functional teamwork

Project management

Data-driven insights

Education

Bachelor’s degree or equivalent

Job description

Peter Millar is seeking a Senior Manager, Integrated Marketing - Lifestyle to lead the development and execution of marketing strategies that build awareness, engagement, and affinity for Peter Millar's lifestyle business, defined as all categories and consumer occasions outside of golf.

You will lead integrated lifestyle campaigns across upper to middle funnel, ensuring messaging and visual identity remain consistent and on-brand across channels, with collaboration from Creative, Media, and