Lifestyle Brand Activation Lead - Social & Events

Peter Millar; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Peter Millar is seeking a strategic Brand Activation Manager, Lifestyle to lead the brand's lifestyle activation strategy across social media, experiential marketing, and cultural touchpoints. This role shapes how consumers discover, engage with, and experience Peter Millar through elevated storytelling and premium experiences.

The ideal candidate blends creativity with strategic oversight, translating big ideas into content, social storytelling, and immersive consumer moments that deepen

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of experience in brand marketing, social media, experiential marketing, or integrated marketing.
• Experience developing integrated marketing campaigns from concept through execution.
• Experience leading social media and content strategies for luxury, fashion, lifestyle, hospitality, travel, or premium consumer brands.
• Strong understanding of luxury consumer behavior, cultural trends, and aspirational brand storytelling.

Responsibilities

• Own the Lifestyle Social Strategy and Lifestyle Activation Calendar, developing integrated brand programs that drive awareness, engagement, community, and long-term affinity.
• Develop and execute social and content strategies that support seasonal campaigns, product launches, partnerships, and key brand initiatives across the Lifestyle business.
• Shape and evolve Peter Millar's lifestyle narrative through storytelling rooted in craftsmanship, modern luxury, menswear, travel, culture, and premium experiences.
• Identify trends, platform innovations, and audience behaviors to keep Peter Millar relevant and aspirational.
• Translate campaigns and launches into integrated content, experiences, and activations that bring the Lifestyle business to life.
• Collaborate with Creative to develop campaign concepts, content strategies, and social storytelling frameworks.
• Lead the development and execution of the Lifestyle Activation Calendar with events and consumer experiences.
• Partner with Influencer, PR, Retail, Digital, Brand Management, and Creative teams for integrated programs.
• Monitor content performance and leverage insights to inform future strategies.

Skills

Brand marketing

Social media

Experiential marketing

Integrated campaigns

Leadership

Communication

Education

Bachelor's degree

Job description

Peter Millar is seeking a strategic Brand Activation Manager, Lifestyle to lead the brand's lifestyle activation strategy across social media, experiential marketing, and cultural touchpoints. This role shapes how consumers discover, engage with, and experience Peter Millar through elevated storytelling and premium experiences.

The ideal candidate blends creativity with strategic oversight, translating big ideas into content, social storytelling, and immersive consumer moments that deepen