Senior Director, Lifestyle Growth Marketing

Advatix LATAM; Texas; On-site; USD 180,000 - 240,000; Full time

Job summary

HRforGrowth is seeking a Sr. Director of Marketing: Lifestyle Marketer for Growth to lead brand building, content, and community across platforms.

This role requires living the lifestyle our brands represent and translating authenticity into campaigns that drive real growth. You will own brand strategy, content creation, digital marketing, influencer partnerships, and growth marketing initiatives across the portfolio.

Qualifications

• 7+ years of progressive marketing experience with at least 3 years in a senior or director-level role.
• Demonstrated experience building lifestyle, consumer, or personal brand marketing strategies.
• Deep fluency across social media platforms and digital marketing channels.
• Proven track record of growing engaged audiences and driving measurable business results through marketing.
• Strong creative instincts combined with analytical rigor — you can develop a brand narrative and read a dashboard.
• Exceptional written and verbal communication skills; a natural storyteller across formats and audiences.
• Experience managing agencies, freelancers, and cross-functional creative teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Responsibilities

• Define and evolve the brand identity, voice, and positioning across the portfolio.
• Develop integrated brand strategies linking lifestyle values to customer segments.
• Ensure brand consistency across channels and touchpoints.
• Lead annual marketing planning and budget development with leadership.
• Own digital marketing strategy across owned, earned, and paid channels.

Skills

Brand strategy

Digital marketing

Content creation

Influencer partnerships

Team leadership

Analytics & dashboards

Communication skills

Education

Bachelor’s degree in Marketing

Tools

Marketing automation

CRM platforms

Performance analytics tools

Job description

HRforGrowth is seeking a Sr. Director of Marketing: Lifestyle Marketer for Growth to lead brand building, content, and community across platforms.

This role requires living the lifestyle our brands represent and translating authenticity into campaigns that drive real growth. You will own brand strategy, content creation, digital marketing, influencer partnerships, and growth marketing initiatives across the portfolio.