Lifestyle Brand Activation Manager - Luxury Experiences

Peter Millar LLC; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Peter Millar in Raleigh, North Carolina, seeks a strategic Brand Activation Manager, Lifestyle to lead the brand's lifestyle activation across social media, events, and content. You’ll shape how consumers discover and engage with Peter Millar through premium storytelling and immersive brand experiences.

As the lifestyle category lead, you’ll own the Lifestyle Social Strategy and Activation Calendar, partnering with Creative, Influencer, PR, Retail, Digital, and Brand teams to deliver integrated

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 5+ years of brand marketing, social media, experiential or integrated marketing.
• Experience leading social media and content strategies for luxury lifestyle brands.

Responsibilities

• Own the Lifestyle Social Strategy and Activation Calendar to drive awareness, engagement, and affinity.
• Develop social/content strategies supporting seasonal campaigns, product launches, and partnerships.
• Shape lifestyle narrative through storytelling rooted in craftsmanship, luxury, and travel.
• Identify trends and audience behaviors to keep the brand relevant and aspirational.
• Translate campaigns into integrated content and activations that bring theLifestyle business to life.
• Collaborate with Creative to develop concepts and storytelling frameworks.
• Lead activation calendar and events to realize seasonal campaigns and brand initiatives.
• Partner with Influencer, PR, Retail, Digital, and Brand teams for coordinated programs.
• Monitor performance and leverage insights to inform future strategies.
• Manage agency, production, venues, and activation partners as needed.

Skills

Brand marketing

Social media strategy

Experiential marketing

Integrated campaigns

Storytelling

Leadership

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Peter Millar in Raleigh, North Carolina, seeks a strategic Brand Activation Manager, Lifestyle to lead the brand's lifestyle activation across social media, events, and content. You’ll shape how consumers discover and engage with Peter Millar through premium storytelling and immersive brand experiences.

As the lifestyle category lead, you’ll own the Lifestyle Social Strategy and Activation Calendar, partnering with Creative, Influencer, PR, Retail, Digital, and Brand teams to deliver integrated