Senior Lifecycle & Retention Strategist

ATTN Agency; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

ATTN Agency is seeking a Senior Lifecycle and Retention Strategist to own retention programs for a portfolio of high-growth ecommerce brands. You will lead email, SMS, DMs, and loyalty initiatives, shape strategies, and guide tech stack decisions to scale revenue.

You will work autonomously in a fast-paced remote environment, collaborating with Account Managers, designers, and copywriters to deliver measurable ROAS across campaigns.

Qualifications

• 6+ years in lifecycle and retention marketing, esp. ecommerce.
• Proven track record driving revenue via email/SMS programs.
• Deep knowledge of Klaviyo incl. flows, segmentation, deliverability, and performance analysis.
• Experience managing multiple client accounts in an agency environment.
• Strong analytical skills to interpret data, spot trends, and respond strategically.
• Solid understanding of ecommerce retention tech ecosystem for platform recommendations.
• Experience briefing and managing creative and copy teams.
• Excellent written and verbal communication for clients.
• Comfortable working autonomously in a fast-paced remote environment.
• Proficiency with ClickUp, Slack, and GSuite.

Responsibilities

• Own the lifecycle roadmap across email, SMS, direct mail, and loyalty for a portfolio of 5–7 high-growth ecommerce brands.
• Develop rolling 30-day campaign calendars aligned with product launches, promotions, and paid media activity.
• Write clear, detailed copy briefs and flow outlines tailored to each brand voice, tone, and audience.
• Build segmentation frameworks and customer journey maps to maximize engagement and lifetime value.
• Leverage AI tools and advanced analytics to uncover opportunities and improve workflow efficiency.
• Delegate campaign and flow builds to Retention Coordinators, review, QA, and deliver feedback.
• Coordinate with design and copy teams to keep assets and timelines on track.
• Mentor junior team members and grow strategic and technical capabilities.

Skills

Lifecycle marketing

Retention strategy

Klaviyo

Data analysis

Agency experience

Copy & briefs

ClickUp

Slack

GSuite

Team leadership

Tools

Loyalty platforms (Yotpo, Smile.io, LoyaltyLion)

Subscription tools (Recharge, Skio, Stay)

Review platforms (Okendo, Stamped, Junip)

SMS platforms (Postscript, Attentive, Klaviyo SMS)

Direct mail platforms (PostPilot, PaperRun)

Job description

ATTN Agency is seeking a Senior Lifecycle and Retention Strategist to own retention programs for a portfolio of high-growth ecommerce brands. You will lead email, SMS, DMs, and loyalty initiatives, shape strategies, and guide tech stack decisions to scale revenue.

You will work autonomously in a fast-paced remote environment, collaborating with Account Managers, designers, and copywriters to deliver measurable ROAS across campaigns.