Senior Lifecycle Marketing Architect

Uncommonagency; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Uncommonagency is seeking a Senior Strategist, Lifecycle Marketing to develop lifecycle marketing strategies for enterprise and DTC ecommerce clients. You will advise on retention programs across email, SMS, segmentation, loyalty, and related tools, driving revenue growth and customer engagement.

You will guide lifecycle strategy, build strategic roadmaps, and support client success across Shopify-based brands while collaborating with internal teams and client stakeholders.

Qualifications

• 5 to 10 years of experience managing retention marketing programs for DTC ecommerce brands.
• Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs.
• Extensive experience working with Klaviyo is required.
• Strong experience managing and optimizing retention programs.
• Experience working with Shopify or supporting Shopify-based ecommerce brands.
• Strong understanding of lifecycle marketing analytics and performance reporting.
• Ability to translate performance data into actionable marketing strategies.
• Strong client communication and presentation skills.
• Ability to work independently while collaborating with distributed teams.
• Agency experience is preferred.
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Develop lifecycle marketing strategies for assigned ecommerce client accounts
• Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours
• Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities
• Evaluate retention program performance and recommend improvements that drive measurable growth
• Serve as a strategic advisor for assigned client accounts
• Lead client strategy discussions and presentations
• Provide guidance on lifecycle marketing best practices and platform capabilities
• Address complex strategic questions and recommend solutions that support long-term client success
• Analyze lifecycle marketing performance data and translate results into actionable recommendations
• Develop reporting and presentation materials that communicate performance insights and strategic opportunities
• Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs
• Support clients in understanding program health and prioritizing future initiatives
• Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities
• Identify potential scope risks or resource constraints and communicate recommendations to the company contact
• Support prioritization of lifecycle initiatives based on business impact and feasibility
• Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution
• Provide strategic guidance and feedback on lifecycle initiatives being developed or executed
• Participate in internal discussions related to lifecycle program planning and experimentation strategies
• Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives
• Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices
• Identify opportunities to improve program performance and execution quality

Skills

Retention marketing

Strategic leadership

Client communication

Presentation skills

Team collaboration

Education

Bachelor’s degree or equivalent professional experience

Tools

Klaviyo

Job description

Uncommonagency is seeking a Senior Strategist, Lifecycle Marketing to develop lifecycle marketing strategies for enterprise and DTC ecommerce clients. You will advise on retention programs across email, SMS, segmentation, loyalty, and related tools, driving revenue growth and customer engagement.

You will guide lifecycle strategy, build strategic roadmaps, and support client success across Shopify-based brands while collaborating with internal teams and client stakeholders.