Lifecycle & Loyalty Growth Manager

Jobtailor; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor is seeking an experienced Lifecycle Marketing professional to own end-to-end programs across multi-channel campaigns in a NYC-based, multi-location retail and hospitality context.

You will drive onboarding, first bookings, and retention strategies, leveraging Braze, SQL, and BI tools to demonstrate measurable lift in engagement and revenue. Expect collaboration with product marketing and analytics to optimize offers and cadence.

Qualifications

• 4+ years in lifecycle, CRM, retention, or growth marketing in consumer subscription, fitness, hospitality, or multi-location retail.
• Hands-on fluency with Braze, including canvases, segmentation, Liquid personalization, and event-based triggers; build in the tool independently.
• Track record of measurable lift in conversion, repeat rate, or revenue per customer with an explainable approach.
• Experience designing and running referral or loyalty programs.
• Strong test-and-learn discipline, including experiment design and statistical interpretation.
• Comfort with SQL or a BI tool for pulling audiences and validating reporting.
• Clear writing; lifecycle copy is a core part of the job.
• Authorization to work in the U.S. without restriction; onsite NYC Chelsea 2-3 days a week.

Responsibilities

• Own lifecycle programs across email, SMS, in-app, and web to convert interest into booked first sessions.
• Build and optimize onboarding and first-booking journeys, including partner-sourced audiences.
• Reduce time to first session and increase first-booking rate.
• Partner with Product Marketing on offers, packages, and promotional mechanics.
• Own post-session and rebooking journeys to establish routine and weekly cadence.
• Build and manage lapsed and win-back programs with defined triggers and exit criteria.
• Grow sessions and revenue per member through segmentation, personalization, and package strategy.
• Own upgrade and package adoption paths with Revenue and Finance.
• Report cohort performance and identify where frequency is building or stalling.
• Build and run referral program end to end, including incentive design and measurement.
• Own review generation across partner locations and owned surfaces.

Skills

Lifecycle Marketing

CRM

Retention Marketing

Growth Marketing

Segmentation

A/B Testing

Event-Based Triggers

Conversion Rate Optimization

Statistical Analysis

Copywriting

Tools

Braze

SQL

Business Intelligence Tools

Salesforce

Job description

Jobtailor is seeking an experienced Lifecycle Marketing professional to own end-to-end programs across multi-channel campaigns in a NYC-based, multi-location retail and hospitality context.

You will drive onboarding, first bookings, and retention strategies, leveraging Braze, SQL, and BI tools to demonstrate measurable lift in engagement and revenue. Expect collaboration with product marketing and analytics to optimize offers and cadence.