Senior Lifecycle Email Marketer & Growth Systems Lead

Pack.com; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Pack.com is seeking a Senior Email Marketer to design and scale lifecycle programs that drive user engagement and long-term value. You’ll build behavioral journeys, segment audiences, and optimize deliverability within a data-driven framework.

Collaborate across product, analytics, design, and engineering to ensure lifecycle communications align with business goals while owning the end-to-end email program lifecycle.

Qualifications

• Experience designing lifecycle programs across onboarding, activation, engagement, retention, churn prevention, and re-engagement journeys.
• Hands-on expertise with lifecycle automation platforms (Customer.io, Braze, Iterable, Klaviyo, HubSpot, SFMC).
• Strong analytical mindset with ability to translate data into actions and outcomes.
• Experience building audience segmentation strategies and personalized messaging at scale.
• Understanding of email deliverability, sender reputation, and authentication practices.
• Ability to think in systems: processes, automations, and reporting at scale.
• Excellent communication across technical and non-technical teams.

Responsibilities

• Design, build, and optimize lifecycle programs across onboarding, activation, engagement, retention, churn prevention, and re-engagement journeys.
• Develop audience segments based on user behavior and lifecycle stages to deliver relevant messaging.
• Own planning, execution, and optimization of automated workflows and campaigns.
• Monitor email health, deliverability, and infrastructure to maximize inbox placement and engagement.
• Lead testing strategies across messaging, timing, segmentation, and content to improve performance.
• Collaborate with product, design, analytics, engineering, and growth teams to align lifecycle communications with business objectives.
• Identify opportunities to improve workflows, automation, reporting, and operational efficiency.

Skills

Lifecycle marketing

Marketing automation

Data-driven decisions

Segmentation & personalization

Deliverability knowledge

Systems thinking

Clear communication

Tools

Customer.io

Braze

Iterable

Klaviyo

HubSpot

Salesforce Marketing Cloud

Job description

Pack.com is seeking a Senior Email Marketer to design and scale lifecycle programs that drive user engagement and long-term value. You’ll build behavioral journeys, segment audiences, and optimize deliverability within a data-driven framework.

Collaborate across product, analytics, design, and engineering to ensure lifecycle communications align with business goals while owning the end-to-end email program lifecycle.