Senior Lifecycle Marketing Strategist

Selectquote, Inc.; Overland Park (KS); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Competitive Medical, Dental, andVision

HSA/FSA

Voluntary Life Insurance

Company-paid Basic Life Insurance andL

Long Term Disability

Retirement plan with Employer match

Tuition Reimbursement

Employee Assistance Program

Incentive Plans

Job summary

SelectQuote, Inc. in Overland Park, KS is seeking a Consumer Lifecycle Marketing professional to drive customer acquisition, retention and cross-selling with data-driven campaigns.

You will manage segmentation, collaborate with product and sales, and optimize lifecycle initiatives across channels to maximize revenue and customer satisfaction. The role requires a Bachelor’s degree in Marketing or related field, 5+ years in consumer marketing, and 3+ years in lifecycle growth with email/SMS/Direct

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of hands-on marketing experience including direct oversight of Consumer marketing strategies, segmentation, product positioning and messaging development
• 3+ years of experience in lifecycle marketing growth or retention planning and strategy; Prior hands-on experience managing email, SMS, and Direct Mail channels is a strong plus
• Experience and efficiency using SQL a plus

Responsibilities

• Develop targeted marketing campaigns for lifecycle audiences.
• Segment customers and analyze willingness to engage.
• Collaborate with internal teams to align product features with messaging.
• Monitor campaign performance and optimize accordingly.
• Develop retention strategies to maximize lifetime value.

Skills

Lifecycle marketing

Customer segmentation

Campaign management

Data-driven marketing

Cross-functional collaboration

CRM usage

Analytics

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Tools

Marketing automation platforms

CRM systems

SQL

Job description

SelectQuote, Inc. in Overland Park, KS is seeking a Consumer Lifecycle Marketing professional to drive customer acquisition, retention and cross-selling with data-driven campaigns.

You will manage segmentation, collaborate with product and sales, and optimize lifecycle initiatives across channels to maximize revenue and customer satisfaction. The role requires a Bachelor’s degree in Marketing or related field, 5+ years in consumer marketing, and 3+ years in lifecycle growth with email/SMS/Direct