Senior Lifecycle Marketing Lead - Workforce

Intuit, Inc.; San Diego (CA); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit, Inc. in San Diego, CA is seeking a Senior Marketing Manager, Lifecycle Marketing to lead the Workforce lifecycle pod within Services Lifecycle Marketing. You will translate priorities into coordinated lifecycle programs that activate and engage employers and employees.

You will collaborate with Product, Analytics, Design, and channel teams to orchestrate journeys across in-product and direct channels, with a focus on onboarding, activation, engagement, and retention.

Qualifications

• 7+ years in lifecycle/CRM or related roles.
• Experience owning multi-touch journeys with activation/retention outcomes.
• Strong cross-functional collaboration and PM skills.

Responsibilities

• Lead the day-to-day Workforce lifecycle marketing pod; align partners on objectives and milestones.
• Own and optimize onboarding, setup, first-use activation, ongoing engagement, and re-engagement in channels.
• Define audience segments and messaging across in-product and direct channels.
• Collaborate with Product and Design on in-product education and activation flows.
• Develop and manage a focused experimentation roadmap across targeting, timing, mix, and suppression.
• Use data to identify opportunities, set KPIs, report learnings, and optimize programs.
• Coordinate with Product Marketing and Analytics to launch campaigns with quality checks.

Skills

Lifecycle marketing

CRM

Cross-functional collaboration

Email marketing

In-product messaging

A/B testing

Cohort analysis

Job description

Intuit, Inc. in San Diego, CA is seeking a Senior Marketing Manager, Lifecycle Marketing to lead the Workforce lifecycle pod within Services Lifecycle Marketing. You will translate priorities into coordinated lifecycle programs that activate and engage employers and employees.

You will collaborate with Product, Analytics, Design, and channel teams to orchestrate journeys across in-product and direct channels, with a focus on onboarding, activation, engagement, and retention.