Senior Lifecycle Marketing Lead, Workforce

Intuit, Inc.; Mountain View (CA); On-site; USD 169,000 - 229,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit, Inc. in Mountain View is seeking a Senior Marketing Manager, Lifecycle Marketing to lead the Workforce lifecycle marketing pod within Services Lifecycle Marketing.

You will orchestrate journeys across in-product, email, and direct channels, with onboarding, activation, engagement, and retention as core focus. This role requires 7+ years in lifecycle marketing, hands-on channel experience, and strong collaboration with Product, Design, Analytics, and channel teams.

Qualifications

• 7+ years in lifecycle marketing, CRM, growth marketing, or related roles in SaaS/fintech or platform businesses.
• Experience owning and improving multi-touch journeys with measurable activation, engagement, adoption, or retention.
• Ability to lead a cross-functional pod through influence; no direct people management required.
• Hands-on email and in-product messaging, plus familiarity with another owned channel.
• Comfort with segmentation, triggers, funnel analysis, A/B tests, and cohort trends.

Responsibilities

• Lead day-to-day Workforce lifecycle marketing pod, align partners, define milestones, and ensure high-quality execution.
• Own and optimize onboarding, activation, engagement, and re-engagement journeys across channels.
• Translate employer and employee needs into audience segments and cohesive experiences.
• Collaborate with Product and Design on in-product education and activation flows.
• Develop and manage a focused experimentation roadmap across targeting, timing, and channel mix.
• Use data to identify opportunities, set KPIs, report learnings, and recommend optimizations.
• Coordinate campaigns with Product Marketing, Analytics, and channel teams with quality checks.

Skills

Lifecycle marketing

CRM

Growth marketing

Cross-functional collaboration

Project management

Job description

Intuit, Inc. in Mountain View is seeking a Senior Marketing Manager, Lifecycle Marketing to lead the Workforce lifecycle marketing pod within Services Lifecycle Marketing.

You will orchestrate journeys across in-product, email, and direct channels, with onboarding, activation, engagement, and retention as core focus. This role requires 7+ years in lifecycle marketing, hands-on channel experience, and strong collaboration with Product, Design, Analytics, and channel teams.