Capital Lifecycle Marketing Lead

Intuit; Mountain View (CA); Sur place; USD 205 000 - 278 000; Plein temps

Résumé du poste

Intuit seeks a Principal Marketing Manager, Lifecycle Marketing to lead lifecycle campaigns for QuickBooks Capital. You will own end-to-end journeys across in-product and direct channels, leveraging AI models to optimize attach, upgrade, and retention while partnering with Product, Risk, and Data teams.

This role reports to the Director, Services Lifecycle Marketing. The position emphasizes cross-functional collaboration, data-driven decision making, and driving revenue growth for Capital

Qualifications

• 10+ years of lifecycle marketing, product marketing, and go-to-market experience in SaaS, Fintech, Financial Services, or platform businesses.
• Proven track record independently owning a revenue-linked marketing program (lending, credit, or similar).
• Hands-on expertise across owned direct channels — email, in-product messaging, and at least one additional owned channel (push, SMS, or similar).
• Demonstrated ability to translate business and risk constraints (eligibility, underwriting, pricing) into a compliant, effective lifecycle marketing plan.
• Strong quantitative fluency — defining test hypotheses, reading funnel data, and showing incremental lift.

Responsabilités

• Own Capital lifecycle marketing end to end: attach, upgrade, and repeat draw, retention & active use, onboarding, and targeting across in-product, email, and other channels.
• Reimagine the in-product experience to drive adoption with AI capabilities, while optimizing funnels.
• Deliver hyper-personalized, AI-driven experiences using next-best-action models and in-product surfaces.
• Become the go-to lifecycle marketing engine for Capital, running data-driven campaigns to raise awareness and draws from lending products.
• Build and prioritize the testing roadmap for Capital campaigns and run experiments to measure lift.
• Partner with Product, Risk, Servicing, and Data Science to align lifecycle motions with underwriting, pricing, and portfolio health.
• Represent Capital lifecycle marketing in planning and goal-risk conversations with stakeholders.

Connaissances

Lifecycle marketing

Product marketing

Go-to-market

SaaS / Fintech

Data-driven

Cross-functional collaboration

Description du poste

Intuit seeks a Principal Marketing Manager, Lifecycle Marketing to lead lifecycle campaigns for QuickBooks Capital. You will own end-to-end journeys across in-product and direct channels, leveraging AI models to optimize attach, upgrade, and retention while partnering with Product, Risk, and Data teams.

This role reports to the Director, Services Lifecycle Marketing. The position emphasizes cross-functional collaboration, data-driven decision making, and driving revenue growth for Capital