Senior Lifecycle Marketing Manager — Fintech & AI Growth

Caribou Financial; Yuma (AZ); Hybrid; USD 135,000 - 166,000; Full time

Benefits offered by this job

Competitive compensation

Equity options

401(k) retirement plan

Flexible Time Off (FTO) and parental 1

Excellent medical/dental/vision plans

Mental health, disability, and life保险

HSA/FSA options

Professional development allowance

Employee referral program

Job summary

Caribou is seeking a Senior Product Marketing Manager to own the end-to-end lifecycle strategy and customer communications across email, SMS, in-app messaging, and call scripting—from pre-submission through conversion. You will leverage data segmentation, AI capabilities, and cross-functional collaboration to improve conversion and retention.

You will drive GTM for new features and product tiers, craft high-converting messaging, and partner with Product, Marketing, Sales, and Operations to scale

Qualifications

• 5-8 years in B2B/B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing
• Lifecycle mastery across multi-channel communications (email, SMS, call scripts, in-app)
• Hands-on experience with customer engagement platforms (Braze, HubSpot, Customer.io, Marketo) and product analytics (Amplitude, Mixpanel)
• Strong background in holdout testing and incrementality modeling to drive conversions

Responsibilities

• 1. Define and govern lifecycle communications across channels and funnel stages.
• 2. Lead cross-functional GTM for new features, pricing tiers, and service enhancements.
• 3. Drive experimentation, analytics, and governance to optimize conversions and retention.

Skills

Lifecycle marketing

AI capabilities

Multi-channel communications

Cross-functional leadership

Copywriting

Data analysis

Tools

Braze

HubSpot

Customer.io

Marketo

Amplitude

Mixpanel

Job description

Caribou is seeking a Senior Product Marketing Manager to own the end-to-end lifecycle strategy and customer communications across email, SMS, in-app messaging, and call scripting—from pre-submission through conversion. You will leverage data segmentation, AI capabilities, and cross-functional collaboration to improve conversion and retention.

You will drive GTM for new features and product tiers, craft high-converting messaging, and partner with Product, Marketing, Sales, and Operations to scale